用地域文化打造媒体品牌
发布时间:2019-05-18 16:37
【摘要】:地域文化与地方媒体两者属于共生互长的关系,坚持差异化原则,精心发掘地域文化特色,在创意传播地域文化中打造媒体品牌,可以实现媒体品牌塑造与地域文化传播相得益彰的效果。
[Abstract]:Regional culture and local media belong to the relationship between co-existence and each other, adhere to the principle of differentiation, carefully explore the characteristics of regional culture, and create media brand in the regional culture of creative communication, which can realize the effect of media brand shaping and regional culture communication.
【作者单位】: 《宁德晚报》;
【分类号】:G216.2-F
[Abstract]:Regional culture and local media belong to the relationship between co-existence and each other, adhere to the principle of differentiation, carefully explore the characteristics of regional culture, and create media brand in the regional culture of creative communication, which can realize the effect of media brand shaping and regional culture communication.
【作者单位】: 《宁德晚报》;
【分类号】:G216.2-F
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