以集群品牌促进区域经济发展

发布时间：2019-05-19 14:18

【摘要】：正集群品牌,也叫产业集群品牌、集体品牌或区域品牌。具体含义如下:将集群整体看做一个品牌进行经营管理,而且品牌名称是由地名和当地特色产业结合组成的。它凸显了企业和区域经济以及文化特色,具有区域性和品牌效应两个特性。它往往代表一个地方产业或产品的形象,如硅谷的微电子、瑞士手表、景德镇瓷器等。集群品牌与企业品牌有所不同,它是产业集群发展的高级阶段。集群品牌是将特定行业与某一地理或行政
[Abstract]:Positive cluster brand, also known as industrial cluster brand, collective brand or regional brand. The specific meaning is as follows: the cluster as a whole as a brand for management, and the brand name is composed of geographical names and local characteristic industries. It highlights the characteristics of enterprise and regional economy and culture, and has two characteristics: regional and brand effect. It often represents the image of a local industry or product, such as Silicon Valley microelectronics, Swiss watches, Jingdezhen porcelain and so on. Cluster brand is different from enterprise brand, it is the advanced stage of industrial cluster development. Cluster brand is to associate a particular industry with a particular geography or administration.
【作者单位】：东北师范大学;
【分类号】：F273.2

【参考文献】