基于香港“奇华”品牌的包装设计本土意识探究
发布时间：2019-06-08 09:29
【摘要】：目的研究本土意识在包装设计中的应用方法。方法以香港"奇华"品牌为例,分析了其设计中创新与本土意识相辅相成的发展关系,梳理了本土意识的构成要素与特征。结论提出了在设计中要以本土文化为根基,在审美层次上追忆传统文化情结,重视文化魅力,传达民族文化精神内涵,这样才能把握民族文化软实力,寻找一条从地方到国际的文化传播之路。
[Abstract]:Objective to study the application of local consciousness in packaging design. Methods taking the "Qihua" brand in Hong Kong as an example, this paper analyzes the development relationship between innovation and local consciousness in its design, and combs the constituent elements and characteristics of local consciousness. Conclusion in the design, we should take the local culture as the foundation, recall the traditional cultural complex at the aesthetic level, attach importance to the cultural charm and convey the connotation of the national cultural spirit, so as to grasp the soft power of the national culture. Looking for a way to spread culture from local to international.
【作者单位】： 南昌大学;
【分类号】：TB482
[Abstract]:Objective to study the application of local consciousness in packaging design. Methods taking the "Qihua" brand in Hong Kong as an example, this paper analyzes the development relationship between innovation and local consciousness in its design, and combs the constituent elements and characteristics of local consciousness. Conclusion in the design, we should take the local culture as the foundation, recall the traditional cultural complex at the aesthetic level, attach importance to the cultural charm and convey the connotation of the national cultural spirit, so as to grasp the soft power of the national culture. Looking for a way to spread culture from local to international.
【作者单位】： 南昌大学;
【分类号】：TB482
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【共引文献】
相关期刊论文 前5条
1 卢宗业;;浅谈传统文化为平面设计找回自我风格[J];美术教育研究;2012年09期
2 李t，
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