山东纺织服装品牌建设现状、问题及发展建议
发布时间：2019-06-17 19:20
【摘要】：山东纺织服装行业品牌建设目前处于提升与深化的阶段上,正由出口拉动型向内外销并举发展。行业品牌建设的意识、路径、手段更趋理性,品牌企业不再仅仅讨论外部原因,品牌建设更多地开始源于企业内生动力。
[Abstract]:The brand construction of Shandong textile and garment industry is in the stage of promotion and deepening, and it is developing from export-driven to domestic and export at the same time. The consciousness, path and means of brand construction in the industry are more rational. Brand enterprises no longer just discuss external reasons, brand construction begins to originate from the internal motivation of enterprises.
【作者单位】： 青岛市市北区小港湾管委会;
【分类号】：F426.8;F273.2
[Abstract]:The brand construction of Shandong textile and garment industry is in the stage of promotion and deepening, and it is developing from export-driven to domestic and export at the same time. The consciousness, path and means of brand construction in the industry are more rational. Brand enterprises no longer just discuss external reasons, brand construction begins to originate from the internal motivation of enterprises.
【作者单位】： 青岛市市北区小港湾管委会;
【分类号】：F426.8;F273.2
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