媒体品牌建设的内涵、步骤与模式解析
发布时间：2019-07-03 16:45
【摘要】：正当"品牌"这个概念被提及的时候,我们不能忽略推动这一概念形成和发展的原动力——市场竞争。以美国的电视业为例,全美的地方电视台有数千家之多,其中绝大多数隶属于七大全国电视网。包括传统三大电视网——全国广播公司(NBC)、美国广播公司(ABC)和哥伦比亚广播公司(CBS);近些年崛起且发展迅猛的四大电视网——福克斯广播公司(Fox)、联合派拉蒙电视网(UPN)、华纳兄弟电视网(WB)和帕克斯
[Abstract]:As this concept of "brand" is mentioned, we cannot ignore the impetus _ market competition that promotes the formation and development of this concept. With the television industry in the United States as an example, there are thousands of local television stations across the country, with the vast majority of them affiliated with the seven national television networks. including the traditional three networks, the NBC, ABC and CBS; the four major television networks, Fox, and UPN, which have emerged and developed rapidly in recent years; Warner Bros. (WB) and Parks
【作者单位】： 中国国际广播电台;
【分类号】：F273.2
，
本文编号：2509532
[Abstract]:As this concept of "brand" is mentioned, we cannot ignore the impetus _ market competition that promotes the formation and development of this concept. With the television industry in the United States as an example, there are thousands of local television stations across the country, with the vast majority of them affiliated with the seven national television networks. including the traditional three networks, the NBC, ABC and CBS; the four major television networks, Fox, and UPN, which have emerged and developed rapidly in recent years; Warner Bros. (WB) and Parks
【作者单位】： 中国国际广播电台;
【分类号】：F273.2
，
本文编号：2509532
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