基于供应链电子商务平台的服装出口企业的发展战略

发布时间：2017-12-27 03:09

本文关键词：基于供应链电子商务平台的服装出口企业的发展战略　出处：《复旦大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着中国与欧美世界就纺织品贸易达成协议,我国暂时获得了一个相对稳定的服装出口环境,但行业严重依赖劳动力成本优势、竞争能力较弱的特性仍未改变。通过打造服装企业的敏捷供应链和第三方供应链管理服务所带来的管理创新,可以使我国服装出口企业能主动适应国际市场采购模式的变化,提高企业自身竞争力。打造外贸服装出口电子商务的供应链平台,就是服装出口企业为适应国外零售商和采购商对服装复杂多变的需求,缩短交货时间而采取的一种运营战略。本文通过对服装敏捷供应链本质、特征及反应机制和服装业及国际服装市场的分析,提出了我国服装外贸企业围绕快速反应战略打造以电子商务为平台的敏捷供应链的运作模式。即建立以服装出口企业为核心的虚拟组织,实施快速反应战略；加强信息化建设和使用CAD CAM等先进设备；调整生产流程,使之适应大规模定制的要求；建立敏捷的物流系统。最佳供应链不只是速度快、成本低,而且还必须反应敏捷,适应力强,并且能使各方利益保持一致。最后,本文以所接触到的春宇公司为案例,介绍了一种成功的第三方供应链管理服务战略的实施。
[Abstract]:With China's agreement with the European and American world on textile trade, China has gained a relatively stable export environment for a time. However, the characteristics of the industry which rely heavily on labor cost advantages and weak competitiveness remain unchanged. By creating the management innovation brought by the agile supply chain and the third party supply chain management services, we can make our clothing export enterprises adapt to the changes of the international market procurement mode and enhance their competitiveness. To build the supply chain platform of e-commerce for export trade is an operation strategy for garment exporting enterprises to adapt to the complex and changeable demands of foreign retailers and buyers and shorten the delivery time. Based on the analysis of the essence, characteristics and reaction mechanism of garment agile supply chain, and the analysis of garment industry and international garment market, this paper puts forward the operation mode of China's garment foreign trade enterprises to create an agile supply chain based on e-commerce platform around the rapid response strategy. That is to say, we should set up a virtual organization centered on garment export enterprises, implement quick response strategy, strengthen information construction and use CAD CAM and other advanced equipment, adjust production processes to adapt to the requirements of mass customization, and establish an agile logistics system. The best supply chain is not only fast and low in cost, but also must be responsive, adaptable, and consistent with the interests of all parties. Finally, this paper introduces a successful third party supply chain management service strategy based on the case of spring woo company.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.86;F752.62;F724.6

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