深圳J公司竞争战略研究

发布时间：2017-12-27 04:27

本文关键词：深圳J公司竞争战略研究　出处：《华南理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：建筑与工业、交通运输并列为中国三大高能耗行业。近年来随着中国能源形势的不断严竣，建筑节能工作已经引起了国家相关部门的高度重视，按照住房与城乡建设部“十二五”规划目标，到“十二五”期末，建筑节能形成1.16亿吨标准煤节能能力，建设节能建筑的总面积累计要超过40亿平方米，其中大型公共建筑单位面积能耗下降20%以上。由此可知，中国建筑节能行业未来的发展空间巨大。节能服务公司作为提供建筑节能服务的主体，其发展前景也被普通看好。然而，节能服务公司的发展也面临了来自技术、资金、机制、商业模式等方面的诸多挑战，企业之间的竞争也日趋激烈。因此，针对节能服务公司进行企业发展和竞争战略研究，无论是对建筑节能产业的健康发展还是国家的节能减排事业，都具有十分重要的意义。为此，本文选择一家正在迅速成长的建筑节能服务企业-深圳市J公司为研究对象，以竞争战略理论为指导，先运用PEST和五力分析模型，对J公司所处的外部环境进行了分析；再根据价值链理论，对J公司的内部资源能力情况进行了分析，明确了公司核心竞争力；最后运用SWOT分析法，选择了最适合J公司的竞争战略-差异化和集中化相结合，并且为J公司竞争战略有效实施所需的配套保障措施提供了一些建议。本文的研究注重理论联系实践，可以使J公司更加清楚的认识到其所面临的环境及组织管理中存在的一些问题，，从而指导企业在未来一个相当长的时期内的经营活动。本文还希望通过对J公司的竞争战略的研究，进而为中国建筑节能服务产业中的众多企业探索出一种可借鉴的业务发展战略模式。
[Abstract]:Construction, industry and transportation are the three high energy consumption industries in China. In recent years with the continuous Chinese severe energy situation, the construction of energy-saving work has already caused the attention of the relevant departments of the state, according to the Ministry of housing and urban rural construction planning objectives, "12th Five-Year" to the "12th Five-Year" period, building energy saving 1.16 tons of standard coal formation energy, the total area of the construction of energy-efficient building more than 4 billion square meters among them, the unit area of large-scale public buildings energy consumption fell more than 20%. As a result, the future development of China's building energy saving industry is huge. As the main body of building energy saving services, the development prospect of the energy saving service company is also generally good. However, the development of energy saving service company is also facing many challenges from technology, capital, mechanism, business mode and so on, and the competition among enterprises is also increasingly fierce. Therefore, for energy conservation service companies to carry out business development and competitive strategy research, whether it is the healthy development of building energy efficiency industry, or the national energy conservation and emission reduction business, is of great significance.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.92

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