陕西BC公司发展战略研究

发布时间：2017-12-27 21:48

本文关键词：陕西BC公司发展战略研究　出处：《上海交通大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着国防军工企业改革的深入和我国社会主义市场经济体制的逐步形成和完善,原有的军工企业也将要独立面向市场,在市场竞争中发展壮大。本文旨在通过对BC公司外部环境和内部条件的分析,研究制定公司发展战略,以把握公司未来的发展方向,并提高公司经营决策的有效性,从而为公司下一阶段的发展奠定坚实的基础。本文首先采用了PEST分析方法对公司发展的外部环境进行了深入的探讨,在此基础上以波特战略管理理论为主要依据,并通过自身的资源能力和SWOT分析,研究提出了公司总体发展战略,同时确立了以差异化竞争为主导的基本竞争战略。贯彻落实“航空为本、军民融合、科学发展”战略方针,明确“军品做优、民品做大、三产做专、能力做久”的战略定位,确立以四类系统(组合导航系统、飞行安全监视系统、机载娱乐系统、智能纺织设备)、两类器件(惯性器件、精密传感器)为基础的优势技术和军、民产品发展方向,加快了军民融合转型升级的发展步伐。论文最后结合企业实际,从加快核心技术开发、实施新产品开发、推动产品转型升级,建立更加适应BC公司发展战略的人力资源体系,推进平衡计分卡考核战略等多个方面制定公司战略实施的保障措施。
[Abstract]:With the deepening of the reform of national defense industry and the gradual formation and improvement of China's socialist market economic system, the original military enterprises will also face the market independently and grow and grow in the market competition. The purpose of this paper is to analyze the external environment and internal conditions of BC company, and research and formulate the company's development strategy, so as to grasp the future development direction of the company and improve the effectiveness of the company's business decisions, so as to lay a solid foundation for the next stage of development of the company. This paper uses PEST analysis method to the development of the company's external environment are discussed, on the basis of Potter's strategic management theory as the main basis, and through the analysis of its own resources and SWOT, presented the company's overall development strategy, and establishes the basic difference competition strategy. Implement the "aviation oriented, civil military integration, scientific development strategy, a clear strategic positioning" military civilian do better, bigger, three professional, ability to do long ", to establish four systems (navigation system, flight safety monitoring system, airborne entertainment system, intelligent textile equipment), two the device (inertial device, precision sensor) based on the advantages of technology and military and civil products development direction, accelerate the pace of development of civil military integration transformation and upgrading. Finally, combined with the actual business, from speeding up the development of core technology, the implementation of new product development, to promote transformation and upgrading of products, the establishment of a more adapt to the development strategy of BC company human resources system, promote the safeguard measures of the Balanced Scorecard in many aspects of the evaluation strategy for company strategy implementation.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F426.5

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