3C零售渠道困局

发布时间：2017-12-28 09:17

本文关键词：3C零售渠道困局　出处：《中国连锁》2014年11期 　论文类型：期刊论文

【摘要】：正3C产品的分销渠道已多集中于京东等强势电商平台,只有极小部分留给了传统3C零售企业。尼尔森发布的《2013移动消费者报告》显示,中国智能手机渗透率高达66%,也就是说10个中国人中,有超过6人使用智能手机。从功能机到智能机的迭代,3C零售连锁品牌曾借着手机市场的爆发驶入快车道。迪信通无疑是其中最大的受益者之一。不过,市场变化之快也让"迪信通们"措施不及。失意的迪信通作为3C零售的佼佼者,迪信通对上市念兹在兹,辗
[Abstract]:The distribution channel of the positive 3C product has been concentrated on the strong e-commerce platform such as Jingdong and so on. Only a small part of the distribution channel has been left to the traditional 3C retail enterprise. The 2013 mobile consumer report released by Nelson shows that the penetration rate of Chinese smart phone is as high as 66%, that is to say, more than 6 of 10 Chinese people use smart phones. From the iteration of the functional machine to the smartphone, the 3C retail chain used to drive into the fast lane with the outbreak of the mobile phone market. Dixon is undoubtedly one of the biggest beneficiaries of the. However, changes in the market also allows fast "Dixon" measures to. Frustrated Dixon as leader of 3C retail, Dixon listed on the s, rolling
【分类号】：F426.6;F721
【正文快照】： 3C产品的分销渠道已多集中于京东等强势电商平台,只有极小部分留给了传统3C零售企业。尼尔森发布的《2013移动消费者报告》显示,中国智能手机渗透率高达66%,也就是说10个中国人中,有超过6人使用智能手机。从功能机到智能机的迭代,3C零售连锁品牌曾借着手机市场的爆发驶入快

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