大港油田集团公司发展战略研究

发布时间：2018-01-02 19:23

本文关键词：大港油田集团公司发展战略研究　出处：《天津大学》2013年硕士论文　论文类型：学位论文

【摘要】：企业发展战略管理是企业管理的重要组成部分，大港油田集团公司作为一个特大型石油施工作业和生产服务企业，1999年重组改制以来，取得了飞速发展。但在发展中也存在许多的问题，这些问题制约了企业持续健康稳定发展，也暴露出企业在发展战略管理上存在的缺陷，因此有必要从战略管理的角度去研究解决这一问题。本文遵循现代企业管理思想，系统地阐述了战略管理理论，重点研究了实施战略管理的程序、方法及战略管理的作用。全面深入地分析了大港油田集团公司的内外部环境，运用SWOT等分析方法,分析了集团公司相对于竞争对手的优势与劣势以及目标市场环境中的机会与威胁，制定了一套针对企业实际的企业发展战略，并提出了具体的战略实施计划。文章共分六章：第一章绪论。提出本文研究的问题和目的、意义、思路。第二章是对相关的战略理论的综述。第三章和第四章是内外部环境分析。通过对集团公司外部宏观和行业环境进行梳理分析以及对公司内部条件分析，明确其自身的优势与劣势和公司面临的外部机遇、挑战。第五章，战略选择。首先，，运用SWOT模型分析，对内外环境进一步进行定性分析和归纳，从而得出公司四个(SO, WO,ST, WT)战略。然后，同时，将SWOT定性分析结果结合EFE, IFE矩阵进行定量分析来确定出公司应采取增长型战略。第六章介绍集团公司的战略及保障体系。
[Abstract]:Enterprise development strategic management is an important part of the enterprise management , and the company as a super large oil construction operation and production service enterprise has made rapid development in 1999 . However , there are many problems in the development . However , there are many problems in the development of the enterprise . These problems also reveal the shortcomings of the enterprise in the management of development strategy . Therefore , it is necessary to study the solution from the perspective of strategic management . Based on the thought of modern enterprise management , this paper systematically expounds the theory of strategic management , focuses on the procedure , method and strategy management of implementing strategic management , and analyzes the advantages and disadvantages of the company relative to the competitors and the opportunity and threat in the target market environment . Chapter 1 is an introduction to the theory of internal and external environment . Chapter three and chapter IV are the internal and external environment analysis . Chapter three and chapter four are internal and external environment analysis . Through the analysis of the external macro and industry environment of the group company and the external opportunities and challenges facing the company , this paper makes a qualitative analysis and induction of the internal and external environment by SWOT model , and then determines that the company should adopt the growth strategy .

【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.22

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