福建华泰集团有限公司发展战略研究

发布时间：2018-01-03 04:17

本文关键词：福建华泰集团有限公司发展战略研究　出处：《华侨大学》2013年硕士论文　论文类型：学位论文

【摘要】：2008年至今的国际金融危机使全球经济陷于衰退，像中国陶瓷企业这样的劳动密集型企业正面临经济不景气、原材料价格上涨、产品滞销、融资困难、无鼓励政策等问题。面对日益激烈的市场竞争，陶瓷企业应该如何对自身发展战略进行定位呢？本文提出陶瓷企业竞争优势逻辑分析框架，以探讨在当前形势下陶瓷企业的发展趋势及战略定位，对陶瓷企业的长期健康发展进行一些思考和探索。本文通过运用PEST矩阵、SWOT矩阵、五力模型等分析工具，为福建华泰集团有限公司制定了总体发展目标和战略举措。经过研究，建议该公司应趋利避害，通过差异化战略，利用在陶瓷业世界领先的自主研发技术，打响打好“科技牌”、“创新牌”、“低碳牌”，提高产品档次和附加值；通过企业上市进一步打开市场，提高企业信誉度和知名度，实现融资。特别是在今前我省鼓励民营企业“二次创业”的大环境下，，要乘着“二次创业”的东风，实现陶瓷企业在面临重重压力和困境下的产业提升。此外，在进一步拓展市场、打造企业品牌文化、降低生产成本、人力资源管理方面也进行相应的改革。为了保障总体发展战略和竞争战略的实现，还制定了相关管理措施。通过对企业自身和对外部环境的调查、分析和研究，梳理总结出福建华泰集团有限公司发展战略的成功经验和不足，为众多有相似发展模式的中小民营陶瓷企业提供一个良好的借鉴范例，既能在一定程度上解决中国中小民营陶瓷企业普遍存在的发展瓶颈，并制定相应的发展战略，对福建华泰集团有限公司的发展战略也是新的探索。
[Abstract]:Since 2008 the international financial crisis in the global economy into recession, such as China ceramic enterprises of labor-intensive enterprises are facing the economic downturn, rising prices of raw materials, products unsalable, financing difficulties, problems and encourage policy. Facing the increasingly fierce market competition, the ceramic enterprises should be how to develop on their own strategic positioning? The logical analysis framework of ceramic enterprise competitive advantage is presented in this paper, to explore the development trend of ceramics in the current situation of the enterprise and the strategic positioning, the long-term healthy development of the ceramic enterprises are thinking and exploration.
In this paper, by using PEST matrix, SWOT matrix, five forces model analysis tools to develop the overall development goals and strategic initiatives for Fujian Huatai Group Co. Ltd.. After the study, it is suggested that the company should consider through differentiation strategy, using self-developed technology leader in the ceramic industry of the world, started playing the "science and technology", "brand innovation", "low carbon" brand, improve product quality and added value; by listed companies to further open the market, improve the enterprise reputation and visibility, to achieve financing. Especially in today the province to encourage private enterprises to "two business" of the environment, to take the "two business" Dongfeng, implementation of ceramic enterprises in the face of the pressures and the predicament of the industrial upgrading. In addition, to further expand the market, build brand culture, to reduce the production cost, human resources management also carry out reforms. In order to ensure the realization of the overall development strategy and the competition strategy, the relevant management measures have been formulated.
Through the investigation of the enterprise itself and the external environment, analysis and research, summarized successful experience of the development strategy of Fujian Huatai Group Co. Ltd and has many deficiencies, provide a good reference example similar development mode of small and medium private ceramic enterprises, which can not only solve the bottleneck of the development of small and medium-sized private enterprises generally exist in Chinese ceramics to a certain extent, and formulate the corresponding development strategy, the development strategy of Fujian Huatai Group Co. Ltd. is a new exploration.

【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.721

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