北方凌云工业集团有限公司发展战略研究

发布时间：2018-01-04 19:19

本文关键词：北方凌云工业集团有限公司发展战略研究　出处：《北京交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：企业发展战略就是对企业发展整体性、长期性、基本性的谋略,为企业指明发展方向、目标与实施路径,描绘公司未来经营方向和目标纲领,是公司发展的蓝图,关系着公司的长远生存与发展。北方凌云工业集团有限公司是国内一家知名的汽车零部件企业,近几年得到快速发展,2012年实现销售收入超过55亿元。面对当前我国汽车零部件系统开发、模块化供货成为浪潮,全球采购成为主流,大批跨国汽车零部件企业进入中国市场,企业间竞争已经白热化等形势,怎样继续保持持续快速发展,是公司当前面临的主要问题,必须从战略层面认真解决。本论文研究针对北方凌云工业集团有限公司的实际,利用战略管理相关理论,通过对企业外部环境和内部条件进行分析,为北方凌云工业集团有限公司制定一个可操作性强、适应公司发展需要的发展战略,希望能为公司继续保持持续快速发展提供帮助。本文首先对北方凌云工业集团有限公司所面临的政治法律环境、经济环境、技术环境、文化环境及行业发展现状、趋势等外部环境和新进入者的威胁、替代品的威胁、购买者与供应商的价能力、产业内企业间的竞争等竞争环境进行了分析,对公司账务能力、市场能力、研发能力、管理能力、人力资源能力等内部条件进行了分析。其次再运用SWOT分析法对企业面临的发展机会、威胁、优势、劣势进行分析和总结归纳。最后,根据战略分析结果,确定企业可行的战略方向,提出要紧紧抓住汽车产业持续发展的机遇,优化产品和市场结构,瞄准高端市场,实行模块化供货、集成化供货,抓住汽车零部件全球采购机遇,走国际化道路的总体目标,要以提升核心竞争力为企业总体战略,同时对产品战略、人才战略、科技战略、并购战略、融资战略等支撑战略和保障措施提出建议。通过对北方凌云工业集团有限公司发展战略的研究,也希望能为其它同类汽车零部件企业做强做大提供参考。
[Abstract]:The enterprise development strategy is to the enterprise development integrity, the long-term nature, the basic strategy, for the enterprise to point out the development direction, the goal and the implementation path, describes the company future management direction and the goal program. North Lingyun Industrial Group Co., Ltd. is a well-known domestic auto parts enterprises, in recent years has been rapid development. In 2012, the sales income exceeded 5.5 billion yuan. Facing the current development of automobile parts system in China, modular supply has become the tide, global procurement has become the mainstream. A large number of multinational auto parts enterprises enter the Chinese market, the competition among enterprises has become intense and so on, how to continue to maintain a sustained and rapid development, is the main problem facing the company at present. This paper aims at the reality of Northern Lingyun Industrial Group Co., Ltd., using the theory of strategic management, through the analysis of the external environment and internal conditions of the enterprise. This paper makes a development strategy for the North Lingyun Industrial Group Co., Ltd., which has strong maneuverability and adapts to the needs of the company's development, hoping to help the company to maintain its sustained and rapid development. This paper first of all faces the political and legal environment, economic environment, technological environment, cultural environment and industry development status quo, trends and other external environment and new entrant threats to the North Lingyun Industrial Group Co., Ltd. The threats of alternatives, the price ability of buyers and suppliers, the competition among enterprises in the industry, and so on, are analyzed, and the accounting, market, R & D and management capabilities of the company are analyzed. Human resources capacity and other internal conditions are analyzed. Secondly, the development opportunities, threats, strengths and weaknesses faced by enterprises are analyzed and summarized by using SWOT analysis. Finally, according to the results of strategic analysis. To determine the feasible strategic direction of the enterprise, it is proposed to grasp the opportunities of the sustained development of the automobile industry, optimize the product and market structure, aim at the high-end market, implement modular supply and integrated supply. Seize the opportunity of global procurement of automotive parts, take the overall goal of internationalization, to enhance core competitiveness as the overall strategy of the enterprise, at the same time product strategy, talent strategy, science and technology strategy, M & A strategy. Through the research on the development strategy of Northern Lingyun Industrial Group Co., Ltd, it is hoped that it can provide reference for other similar auto parts enterprises to become stronger and bigger.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.471

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