湖南华菱钢铁集团国际化战略研究

发布时间：2018-01-06 15:14

本文关键词：湖南华菱钢铁集团国际化战略研究　出处：《湖南大学》2013年硕士论文　论文类型：学位论文

【摘要】：钢铁行业是国家重要的原材料工业之一，是国民经济的重要基础产业，钢铁行业处于产业链的中间位置，与国家的基础建设有密切关系，关系国计民生。经过连续10多年的高速发展之后，，中国钢铁行业已经进入微利时代μ。但是钢企面对挑战的同时也面临着机遇。在当前这样的背景下，国际化战略已经成为企业经营的主导趋势之一。国际化可以帮助企业了解国际市场信息，寻求到更大的市场空间和更好的资源供给，缓解国内企业过度竞争的矛盾。华菱钢铁集团是湖南省最大的工业企业，自成立以来，营业收入逐年递增。本文以华菱钢铁集团为研究对象，通过分析其国际化战略问题，具有重要的现实意义。文章开始企业国际化战略的理论作为国际化战略的理论基础。然后以华菱钢铁集团的国际化战略作为案例进行具体的分析，主要从四个方面进行了研究。其中包括华菱钢铁集团的国际竞争力分析、企业实施国际化战略的特点、企业的国际化战略选择与实施。其次本文通过对华菱集团这个个案的研究，对我国钢铁企业的国际化战略进行了一般性分析，主要包括我国钢铁行业的现状及发展趋势、我国钢铁企业的国际化发展现状以及一些主要钢铁企业的国际化战略情况。最后，综合上述研究，从特殊性出发，本文提出对整个钢铁企业具有普遍性的建议。主要包括：第一，制定清晰的国际化战略；第二，大力拓展出口市场；第三，加强战略实施后的整合；第四，实现市场资源共享；第五，跟踪世界钢铁行业最新技术，不断增强公司核心竞争力；第六，利用资本运作，赶超国际水平；第七，提高员工素质，加大人才储备。
[Abstract]:The iron and steel industry is one of the important raw material industries in the country and the important basic industry of the national economy. The iron and steel industry is in the middle position of the industrial chain and has close relation with the national infrastructure construction. After more than 10 years of rapid development, China's steel industry has entered a meagre profit era 渭. But steel enterprises are facing challenges and opportunities at the same time. Internationalization strategy has become one of the leading trends of enterprise management. Internationalization can help enterprises understand international market information, seek greater market space and better supply of resources. Valin Iron and Steel Group is the largest industrial enterprise in Hunan Province. Since its establishment, the operating income has been increasing year by year. This paper takes Valin Iron and Steel Group as the research object. Through the analysis of its internationalization strategy, it has important practical significance. The article begins with the theory of enterprise internationalization strategy as the theoretical basis of internationalization strategy, and then takes the internationalization strategy of Valin Iron and Steel Group as a case study. Mainly from four aspects, including the analysis of the international competitiveness of Valin Iron and Steel Group, the characteristics of the implementation of internationalization strategy. Secondly, this paper makes a general analysis of the internationalization strategy of China's iron and steel enterprises through the case study of Valin Group. It mainly includes the current situation and development trend of China's iron and steel industry, the status quo of internationalization development of China's iron and steel enterprises and the internationalization strategy of some major iron and steel enterprises. Finally, synthesizing the above research, proceeding from the particularity. This paper puts forward some general suggestions for the whole iron and steel enterprise. The main contents are as follows: first, make clear internationalization strategy; Second, vigorously expand the export market; Third, strengthen the integration after the implementation of the strategy; 4th, realize the market resource sharing; 5th, tracking the latest technology in the world steel industry, constantly enhance the core competitiveness of the company; 6th, use capital operation, catch up with the international level; 7th, improve the quality of staff, increase the talent reserve.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.31

【参考文献】