基于SWOT分析的TQ公司发展战略研究

发布时间：2018-01-08 07:40

本文关键词：基于SWOT分析的TQ公司发展战略研究　出处：《湖南工业大学》2013年硕士论文　论文类型：学位论文

更多相关文章： TQ公司 战略分析 SWOT分析 战略制定

【摘要】：在我国经济快速发展的带动作用下，起重运输机械行业的发展也取得长足的进步。但是近年来受国内外经济发展形势的影响，作为服务于国民经济各行各业的起重运输设备行业在得到快速发展之后又受到严峻的考验。TQ公司是一家专用起重设备制造商，同其他起重机械行业企业一样在经历快速发展阶段之后，面临着严峻的经济发展形势，，在其服务的下游行业发展不景气的影响下，行业的整体发展受阻，这对TQ公司的未来发展提出了新的挑战。因此系统的审视TQ公司的内外部发展环境，准确把握机会（优势）和威胁（劣势），制定符合公司自身实际的发展战略势在必行。本文以TQ公司为研究对象，对起重运输机械企业的发展战略进行分析。通过运用战略管理相关理论和分析工具系统地分析TQ公司发展的内外部环境，指出影响TQ公司发展的机会与威胁、优势与劣势的关键因素，结合层次分析法对所列出的关键因素的权重进行排序；重点地运用SWOT分析法，对TQ公司的外部关键因素和内部关键因素进行综合匹配，总结出SWOT的四种战略组合；为了企业战略的可视化效果，进一步构建出TQ公司的战略框架图；最后为保障TQ公司战略的顺利实施，提出战略实施的保障措施。
[Abstract]:With the rapid development of economy in China, the development of crane transportation machinery industry has also made great progress, but in recent years by the impact of economic development situation at home and abroad. As a lifting equipment industry serving various industries of the national economy, the lifting equipment industry has been severely tested after the rapid development. TQ is a special lifting equipment manufacturer. Like other lifting machinery industry enterprises, they are faced with severe economic development situation after the rapid development stage. Under the influence of the development of downstream industries, the overall development of the industry is blocked. This poses a new challenge to the future development of TQ Company. Therefore, the internal and external development environment of TQ Company is systematically examined, and opportunities (strengths) and threats (weaknesses) are accurately grasped. It is imperative to establish a development strategy in line with the company's own reality. This paper takes TQ Company as the research object, analyzes the development strategy of the crane transportation machinery enterprise, and systematically analyzes the internal and external environment of TQ company development by using the relevant theory of strategic management and analysis tools. The paper points out the opportunity and threat, advantages and disadvantages of TQ company's development, and puts forward the weight of the listed key factors according to the Analytic hierarchy process (AHP). By using SWOT analysis method, the paper synthetically matches the external and internal key factors of TQ Company, and summarizes the four strategic combinations of SWOT. In order to visualize the enterprise strategy, the strategic frame map of TQ company is further constructed. Finally, in order to ensure the smooth implementation of TQ company strategy, put forward the safeguard measures of strategy implementation.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.4

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