电子商务环境下小家电产品供应链渠道研究

发布时间：2018-01-09 18:32

本文关键词：电子商务环境下小家电产品供应链渠道研究　出处：《山西大学》2013年硕士论文　论文类型：学位论文

【摘要】：电子商务的迅速发展为供应链协调与管理开辟了一条新路径,网络渠道在供应链管理中的库存管理、信息共享、协调机制、价格调控等方面产生了非常重要的影响。随着网络购物环境的成熟,家电网购兴盛起来,尤其是在小家电产品领域。小家电产品具有体积小,价值相对较低,产品生命使用期较短,更新换代速度快等特点。因此,对电子商务环境下小家电产品的供应链渠道研究具有非常重要的现实意义。本文将小家电产品的供应链渠道作为研究对象,将电子商务环境下的市场特征考虑进去,首先对小家电的概念和分类进行了界定,随后对小家电的网购市场环境和产业链特征、网购用户规模和特点、小家电零售模式进行分析,并在分析得基础上提出了三种渠道模型,即"store-picking"、"warehouse-picking"和‘'drop-shipping"三种模式。在这三种模式下,供应商和零售商所扮演的角色和获得的利润是不同的,相对的,三种模式下的供应链整体利润也是不同的。(1)在‘'store-picking"模式下零售商持有库存,并进行库存的决策,供应商只负责供货,不用承担库存风险,在该模型中满足消费者订单的方式是从离消费者家最近的商店进行配送(包括网络消费者和传统消费者)；(2)在‘'warehouse-picking"模式下有一个专用仓库专门留给网络订单进行发货,这些订单中的货物在专用仓库中进行配货,然后被配送给网络消费者。在该模型中由于有专用仓库上的投资,所以会导致更高的固定成本,同时因为订单都集中在一个仓库会导致交货时间比在零售商店内挑选的时间更长(物流配送时间更长)；在WP模型中为网络消费者提供商品的商店是最接近他的家的商店。(3)在“drop-shipping"中由供应商进行库存决策,零售商只负责接收订单,而不考虑库存,供应商考虑库存并要承担库存风险。drop-shipping对于零售商来说不需要对仓库进行投资,没有库存风险；同时drop-shipping可以使供应商接触到更广泛的消费者群体,提高产品的销售量。在对上述三种模型进行建模、数值试验和仿真分析后可以得到以下结论。第一,可以发现无论传统市场与网络市场的价格差异有多少,DS模型对于零售商而言总是最好的,相反对于供应商却总是最差的。第二,在传统市场与网络市场的最优订货量相互独立时,零售商在SP模型中的利润比在WP模型中相对较高,SP模型在传统市场与网络市场之间的协同作用优于WP模型。
[Abstract]:The rapid development of electronic commerce has opened up a new path for supply chain coordination and management. The inventory management, information sharing and coordination mechanism of network channels in supply chain management. With the maturity of the online shopping environment, home appliances online shopping flourished, especially in the field of small household appliances. Small household appliances have small size, relatively low value. The life life of products is short and the replacement speed is fast. Therefore, it is of great practical significance to study the supply chain channel of small household appliances under the environment of electronic commerce. This paper takes the supply chain channel of small household appliances as the research object, takes the market characteristics of e-commerce environment into account, and defines the concept and classification of small household appliances. Then it analyzes the market environment and industry chain characteristics of small household appliances, the size and characteristics of online shopping users, and the retail model of small appliances, and puts forward three channel models on the basis of the analysis. These three modes are "store-picking", "warehouse-picking" and "drop-shipping". The roles and profits of suppliers and retailers are different and relative. The overall profit of the supply chain under the three models is also different. (1) retailers hold inventory in the "store-picking" mode and make inventory decisions. The supplier is responsible for the supply only. Instead of taking inventory risk, the way to satisfy consumer orders in this model is to distribute from the nearest store to the consumer's home (including online consumers and traditional consumers); 2) under the Warewarehouse-picking model, a dedicated warehouse is reserved for the delivery of network orders, in which the goods are distributed in a dedicated warehouse. It is then distributed to online consumers, where investments in dedicated warehouses can lead to higher fixed costs. At the same time, because orders are concentrated in one warehouse, the delivery time is longer than the selection time in the retail store (the logistics time is longer than that in the retail store); In the WP model, the store that supplies goods to online consumers is the one closest to his home.) in "drop-shipping", suppliers make inventory decisions. Retailers are only responsible for receiving orders, not inventory. Suppliers consider inventory and bear inventory risks. Drop-shipping does not need to invest in warehouses for retailers. No inventory risk; At the same time, drop-shipping allows suppliers to reach a wider consumer base and increase product sales. After modeling, numerical test and simulation analysis, the following conclusions can be obtained. First, we can find the price difference between traditional market and network market. The DS model is always the best for retailers, and the worst for suppliers. Second, when the optimal order volume of traditional market and network market is independent of each other. The profit ratio of retailers in SP model is relatively high in WP model. The synergy between traditional market and network market is better than that in WP model.
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.6;F724.6

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