基于价值链分析的建筑设计企业竞争优势研究

发布时间：2018-01-12 11:35

本文关键词：基于价值链分析的建筑设计企业竞争优势研究　出处：《南京工业大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着中国经济的快速发展，在房地产和城市基础设施等一系列持续固定资产投资建设形成的庞大市场需求下，建筑设计企业面临机遇的同时也有挑战，一方面要面临国内其他建筑设计企业的竞争，另一方面又要面临国外知名建筑设计公司在技术和管理等方面优势的挤压，国内建筑设计市场竞争强度的日益加大，建筑设计企业未来发展空间受到了严峻的挑战。如何在竞争对手如林的市场中保持和加强自身的竞争力是每个建筑设计企业的首要问题。本文主要是基于价值链的视角来研究建筑设计企业的竞争优势。论文首先对价值链和竞争优势进行了理论综述，阐述了价值链与竞争优势等相关理论渊源。通过企业价值链理论，并结合设计企业的基本业务流程，对设计企业的价值链及其内外部联系进行分析。接着，依据竞争优势中的差异化优势和成本优势，先从价值链分析的角度，利用模糊综合评价法寻找企业具有市场优势地位的设计领域，对建筑设计企业的差异化途径进行识别，探讨建筑设计企业在生产经营过程中哪一方面可以成为价值增长点，可以实施差别化以及如何获取差别化优势，并对企业提升差别化优势的方法和路径进行了分析。然后，在建筑设计企业差异化形成的基础上，通过对建筑设计企业的成本构成的分析，从价值链的整合和优化的角度探讨建筑设计企业如何通过优化企业的资源配置和设计流程来获得成本优势，并对提升企业成本优势的对策和路径进行分析。本文主要结合价值链理论和企业竞争优势理论，从价值链的角度对如何提高设计企业的竞争优势进行探讨和分析，努力为提升我国设计企业的竞争力提出合理的发展建议。本文对建筑设计企业如何提升自身的竞争优势进行了较为系统的分析与研究，，其成果可能对建筑设计企业提升竞争优势和企业保持可持续发展具有指导意义。
[Abstract]:With the rapid development of Chinese economy, under the huge market demand formed by a series of sustained fixed assets investment, such as real estate and urban infrastructure, architectural design enterprises are faced with both opportunities and challenges. On the one hand, we have to face the competition of other architectural design enterprises in China, on the other hand, we have to face the squeeze of foreign famous architectural design companies in technology and management. The competition intensity of domestic architectural design market is increasing day by day. The future development space of architectural design enterprises is facing a severe challenge. How to maintain and strengthen their competitiveness in the market of competitors is the primary problem for every architectural design enterprise. This paper is mainly based on the perspective of the value chain to study the competitive advantage of architectural design enterprises. Firstly, this paper summarizes the theory of value chain and competitive advantage. Through the theory of enterprise value chain and the basic business process of design enterprise, this paper analyzes the value chain of design enterprise and its internal and external relations. According to the difference advantage and the cost advantage in the competitive advantage, this paper uses the fuzzy comprehensive evaluation method to find the design field which the enterprise has the market advantage position from the value chain analysis angle. This paper identifies the different ways of architectural design enterprises, discusses which aspects of architectural design enterprises can become value growth points in the process of production and management, and how to implement differentiation and how to obtain the advantages of differentiation. Then, on the basis of the formation of the architectural design enterprise differentiation, through the analysis of the cost composition of the architectural design enterprise. From the point of view of value chain integration and optimization, this paper discusses how architectural design enterprises obtain cost advantages by optimizing their resource allocation and design process, and analyzes the countermeasures and paths to enhance their cost advantages. Based on the theory of value chain and the theory of competitive advantage of enterprises, this paper discusses and analyzes how to improve the competitive advantage of design enterprises from the angle of value chain. This paper makes a systematic analysis and research on how to improve the competitive advantage of architectural design enterprises. The results may be of guiding significance for architectural design enterprises to enhance their competitive advantage and to maintain sustainable development.
【学位授予单位】：南京工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.92;F271

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