秦皇岛首秦金属材料有限公司发展战略研究

发布时间：2018-01-12 14:44

本文关键词：秦皇岛首秦金属材料有限公司发展战略研究　出处：《燕山大学》2013年硕士论文　论文类型：学位论文

【摘要】：企业战略是决定一个企业经营胜败的关键性因素，是企业谋求长久发展的总体性规划，对企业战略的研究事实上对于企业的经营发展都具有非常重要的意义。世界经济高度发展的今天，使得参与市场活动的企业之间的竞争越发激烈，这也为企业的持续发展和竞争优势的不断获取提出了更高的客观要求。本文在国内外企业战略研究现状的基础上，运用现代企业战略管理理论对秦皇岛首秦金属材料有限公司（下称“首秦公司”）的经营现状进行了深入分析。通过PESTEL模型，对首秦公司外部宏观环境进行了分析；同时采用波特的五力模型对首秦公司所处的行业环境进行了分析和评价；进而，从公司资源和能力层面出发对公司内部环境做了评析，利用SWOT模型对首秦公司的优势、劣势、机会以及威胁进行了全面分析并得出了公司备选的发展战略，这有助于企业把握有利时机，在竞争中赢得主动权。在全面分析和总结的基础上，结合当前市场形势和公司的经营实际，提出了公司应采取差异化的产品战略，并针对今后发展战略提出了保障战略实施的一些策略。这对于首秦公司今后参与市场竞争并保持长期稳定的发展都具有一定的理论和现实意义。
[Abstract]:Enterprise strategy is the key factor to determine the success or failure of an enterprise, and it is the overall plan for the enterprise to seek long-term development. In fact, the study of enterprise strategy is of great significance to the development of enterprise management. With the high development of the world economy, the competition among the enterprises participating in market activities is becoming more and more fierce. This also puts forward higher objective requirements for the sustainable development of enterprises and the continuous acquisition of competitive advantages. This paper is based on the current situation of enterprise strategy research at home and abroad. Based on the modern enterprise strategic management theory, this paper makes a thorough analysis of the present operating situation of Qinhuangdao Shou-Qin Metal material Co., Ltd (hereinafter referred to as "Shouqin Company"). The PESTEL model is adopted. The external macro environment of Shouqin Company is analyzed. At the same time, the author analyzes and evaluates the industry environment of Shouqin Company by using Porter's five-force model. Then, from the perspective of company resources and capabilities, this paper analyzes the internal environment of the company and uses SWOT model to analyze the strengths and weaknesses of Shouqin Company. The opportunity and the threat are analyzed comprehensively and the alternative development strategy of the company is obtained, which helps the enterprise to seize the favorable opportunity and win the initiative in the competition. On the basis of comprehensive analysis and summary, combined with the current market situation and the actual management of the company, put forward that the company should adopt differentiated product strategy. Some strategies to ensure the implementation of the strategy are put forward in view of the future development strategy, which has certain theoretical and practical significance for Shou-Qin Company to participate in market competition and maintain long-term and stable development in the future.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426

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