YR集团多元化经营战略研究

发布时间：2018-01-14 03:29

本文关键词：YR集团多元化经营战略研究　出处：《南京理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：改革开发三十多年来,民营经济在我国经济结构中所占的比重逐步扩大,民营经济已成为我国经济增长的起到了支撑作用,是国民经济发展的重要力量。受08年金融危机的影响,当前国际国内经济形势复杂,民营企业的可持续发展受到了严峻挑战。而多元化经营战略作为分散经营风险、构成多个利润增长点的一种途径,受到国内民营企业的青睐,几乎成为民营企业家的经营“法宝”,普遍认为推行多元化是企业规模化,迅速扩张的重要手段。当越来越多的民营企业加入到多元化经营中时,我们有必要对这一战略进行深刻的思考。战略实施的正确与否,是企业健康、持续、稳定发展的关键。多元化是企业战略的一种形式,不存在什么对与错,关键是看企业自身是否具备多元化经营的条件,如何切实的结合自身的实际情况,科学理性的实施。本文选取YR集团为研究对象,从企业实施多元化的动因入手,通过理论与实践相结合、定性和定量相结合,分析目前集团多元化实施的效果,从修正多元化战略、强化核心竞争力、协调资源配置、优先行业结构、升级产品品牌及加快人才培养等方面提出了YR集团未来多元化经营战略的实施对策和实现路径,为其它民营企业的多元化经营提供借鉴。
[Abstract]:Since the reform and development for more than 30 years, the proportion of the private economy in the economic structure of our country has gradually expanded, and the private economy has become the supporting role of the economic growth of our country. Is an important force in the development of the national economy. Affected by the 2008 financial crisis, the current international and domestic economic situation is complex. The sustainable development of private enterprises has been a severe challenge, and diversification strategy, as a way to disperse the risk of management, constitute a way of multiple profit growth points, is favored by domestic private enterprises. Almost become a "magic weapon" of private entrepreneurs, it is generally believed that the implementation of diversification is an important means of enterprise scale, rapid expansion. When more and more private enterprises join in diversification. We need to think deeply about this strategy. Whether the implementation of strategy is correct or not is the key to the healthy, sustained and stable development of enterprises. Diversification is a form of enterprise strategy, there is no right or wrong. The key is to see whether the enterprise itself has the conditions of diversification, how to effectively combine their actual situation, scientific and rational implementation. This paper selects YR Group as the research object. Starting with the motivation of enterprise diversification, combining theory with practice, qualitative and quantitative analysis, this paper analyzes the effect of group diversification implementation, from the revision of diversification strategy to strengthen the core competitiveness. Coordination of the allocation of resources, priority industry structure, upgrading product brands and speeding up the training of personnel and other aspects of the implementation of the strategy of the implementation of the future diversification of yr Group and the implementation of the path. To provide reference for the diversification of other private enterprises.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.82

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