中铁五局（集团）有限公司发展战略研究

发布时间：2018-01-28 00:34

本文关键词： 铁路建筑企业中铁五局发展战略战略规划战略实施　出处：《西南交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：我国建筑行业正处于发展的新时期,给铁路建筑企业的发展和成长带来了机遇和挑战。随着国家经济增速的放缓,建筑产品的逐步饱和,以及“7·23”温州动车事故后铁路市场的急速下滑,使中铁五局等主要依赖铁路市场的大型国有建筑企业陷入了困境,带来了市场萎缩、规模下滑、资金紧张和运转不灵等生存压力。在未来几年铁路等基础建设投资规模在经历峰值以后可能出现拐点,然后下行,而同时铁路市场竞争却日益激烈,利润空间在不断压缩。在低迷中渡难关、在转型中求生存、在竞争中求发展,成为中铁五局等老牌铁路基建企业不容忽视的重大命题。发展战略是企业生存与发展的主导问题,也是企业核心竞争力的重要保证。面对当前复杂多变的建筑行业形势和竞争激烈的外部环境所带来的挑战,中铁五局与时俱进的进行战略调整,制定科学的发展战略,是企业求生存、谋发展的迫切要求和必然选择。因此,结合当前铁路建筑企业的特点和发展现状,对中铁五局发展战略规划和战略实施中的关键问题展开研究,对于提升企业的竞争优势和国际竞争力,实现企业长期持续、稳定的发展,具有重要的现实意义。本文将中铁五局(集团)有限公司发展战略作为研究对象,以企业战略理论为基础,通过对集团公司多年的数据资料的收集整理,结合大量的现场走访调研,综合运用统计分析、PEST分析模型和SWOT分析等战略管理工具,分析了中铁五局内外部环境、拥有的战略资源及核心能力,总结了企业具备的优势和劣势、面临的机遇和威胁,在此基础上制定了中铁五局集团2013至2020年的战略目标和战略模式,明确了战略实施的重点和支撑条件,并提出了提升中铁五局集团竞争能力的建议。本文的研究结论包括： (1)通过对国内宏观环境和建筑业细分市场的综合分析,得出中铁五局拥有“铁路建设市场仍将保持一定规模、公路建设市场将持续增长、地铁与轻轨等基础设施建设迅速增长、国际市场进一步开发”等发展机会,同时面临着“行业经营模式改变带来的管理问题、建筑市场风险、建筑材料价格提升、竞争程度加剧、进军国际市场及房地产市场的不确定性”等威胁； (2)通过对集团公司内部环境的综合分析,得出中铁五局具备着专业和品牌综合优势、资源和资产优势、产业经营优势、企业文化优势等有利条件,同时存在着企业产业产品结构不尽合理、企业组织结构有待调整、企业整体管理水平有待提升、企业经济运行质量不高、人才结构不够合理等劣势和不足； (3)中铁五局目前的经营实践属于多元化增长战略,涉足多个行业但多元化程度较低,同时中铁五局也在向国际化发展,但目前的规模不是很大,主要集中在相对落后的非洲和中亚地区。根据中铁五局的实际情况,适宜采用的经营发展战略是“有限相关多元化战略”和“国际化战略”,应考虑业务的适度多元化,寻找和加大对盈利能力好、回报高的行业如海外业务板块的关注和投入,提高企业的经济效益； (4)中铁五局集团发展战略实施应以科学发展、可持续发展为主题,以加快转变发展方式为主线,以拓展市场、强化管控、调整结构为主措,以人才建设、科技进步为突破,突出抓好集约化经营管理,推进企业发展转型、管理升级； (5)为了促进中铁五局集团发展战略的实施和战略目标的实现,应对集团公司重新进行定位,健全和完善市场营销、科技创新、项目管理、企业人才和文化管理等有力的战略实施保障,不断提升企业的战略管理水平。
[Abstract]:The construction industry in our country is in a new period of development, has brought opportunities and challenges to the railway construction enterprise development and growth. With the slowdown in economic growth, building products gradually saturated, and the "7 - 23" Wenzhou accident after the rapid decline in the market of railway, China Railway five Bureau etc. mainly rely on the railway market the construction of large state-owned enterprises into a dilemma, brought a shrinking market, the scale of the decline, shortage of funds and poor functioning and survival pressures. The inflection point in the next few years the railway infrastructure investment might be experiencing peak, then down, while railway market competition is increasingly fierce, profit margins continue to compress in over. In the doldrums, survival in the transformation, in the competition and development, become a major topic of the five Bureau of China Railway and other old railway construction enterprises can not be ignored.
The development strategy is the dominant issue for the survival and development of enterprises, but also an important guarantee for the enterprise's core competitiveness. In the face of the current complex situation of construction industry and competitive external environmental challenges, China Railway five bureau with the strategic adjustment, formulate scientific development strategy, is the enterprise survival, development and the urgent requirement the inevitable choice. Therefore, according to the characteristics and current development of railway construction enterprise, research the key problems of the five Bureau of China railway development strategy planning and strategy implementation, to enhance the competitive advantage and international competitiveness, realize the enterprise long-term sustained, stable development, has important practical significance.
The five Bureau of China Railway (Group) Ltd. development strategy as the research object, with the enterprise strategic theory as the foundation, through to the group company for many years of data collection, combined with a large number of field visits to research, analysis on the integrated use of statistics, PEST analysis model and SWOT analysis of strategic management tool, analyzes the inside and outside of China Railway five bureau the Ministry of environment, strategic resources and core competence have, summarizes the advantages and disadvantages, opportunities and threats, on the basis of the development of the five Bureau of China Railway Group from 2013 to 2020 and the strategic objective, clear focus and support the implementation of the strategy, and puts forward to promote the five Bureau of China Railway Group competition the conclusions of this study include recommendations:
(1) through a comprehensive analysis of the macro environment and the domestic construction market, the China Railway five bureau with the railway construction market will still maintain a certain scale, the highway construction market will continue to grow, subway and railway infrastructure construction such as the rapid growth of the international market further development and other development opportunities, while facing "change the model of business management issues, the construction market risk, enhance the price of building materials, increase the level of competition, to enter the international market and the real estate market uncertainty and other threats;
(2) based on a comprehensive analysis of the internal environment of the group company, the China Railway five Bureau has a professional and comprehensive brand advantages, resources and assets, business advantage, enterprise culture advantages and favorable conditions, at the same time there are unreasonable industrial structure of enterprise products, enterprise organizational structure needs to be adjusted, the overall management level of enterprises to be to enhance the quality of economic operation, the enterprise is not high, personnel structure is not reasonable and the advantages and disadvantages;
(3) the current management practice of China Railway five bureau belongs to diversified growth strategy, in a variety of industries but the diversification degree is low, at the same time, China Railway five bureau is to the internationalization development, but the scale is not large, mainly concentrated in the relatively backward in Africa and Central Asia. According to the actual situation in iron five Bureau, suitable for use business development strategy is "limited related diversification strategy and international strategy, diversification should be considered for business, and to increase profitability, high return industries such as overseas business attention and investment, improve the economic efficiency of enterprises;
(4) the implementation of the development strategy of China Railway five bureau group should be based on scientific development, sustainable development as the theme, to accelerate the transformation of development as the main line, to expand the market, strengthen the control, adjust the structure of main measures, talent construction, the progress of science and technology as a breakthrough, give prominence to the intensive management, to promote the development of enterprise transformation, upgrading management;
(5) in order to promote the implementation of the development strategy of China Railway five bureau group and the strategic goals of the company to re positioning, improve and perfect marketing, technological innovation, project management, implementation of security strategy of enterprise talent and cultural management, powerful, and constantly improve the level of enterprise's strategic management.

【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.92;F272

【参考文献】