Ⅰ公司代工企业新产品开发项目管理模式重构研究

发布时间：2018-01-28 22:12

  本文关键词： 项目管理模式 项目时间管理 绩效管理 组织架构管理　出处：《西南交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：一直以来,国内很多没有自主品牌的代工企业,完全靠品牌客户的产品代工订单维系业务,并通过企业内部的成本压缩和生产效率提升来获取微薄的利润。2008年全球爆发金融危机以后,全球经济低迷,消费不旺,各消费类产品品牌商都面临重新洗牌的市场格局,代工企业的生存竞争就更加激烈。电视机产品作为竞争最为惨烈的消费类家电,由于新产品的快速更新换代导致的市场价格波动非常快,这让电视机代工企业赢利面临更为严峻的考验。如何制定公司的新产品战略目标和实施方案,是这些公司急待解决的管理问题。新产品开发项目管理作为代工企业最核心的战略管理组成部分,其思路的改进和创新是每个公司成长的必经之路。研究并制定这些公司在此环境下的新产品开发项目管理模式具有非常现实的意义。 本文以国内典型的电视机代工企业工公司为例,主要研究了该公司在战略转型过程中,为了加快新产品的上市速度,确保新产品在市场竞争中不被快速的淘汰,公司是如何从企业战略管理分析、项目管理模式重构分析,成功的完成企业项目管理模式转型的全过程。 本文首次提出了消费性电子或家电制造行业新产品开发常用的三种项目管理模式：以成本为目标导向的项目管理模式、以时间为目标导向的项目管理模式以及以品质为目标导向的项目管理模式,并针对以时间为导向的项目管理模式进行了深入的探讨和研究。文章主要应用BPR (Business Process Reengineering)理论、项目流程重构理论、项目时间管理理论、项目团队组织架构理论、绩效管理理论及项目质量管理方法等,为Ⅰ公司重构了一套完整的以新产品上市目标时间为导向的项目管理模式,并通过实例初步验证了此模式的可行性与适用性。 由于此管理模式具有较大的通用性,所以对于同类企业的项目管理模式改进具有一定的参考意义。
[Abstract]:All along, many domestic contract enterprises without independent brand, completely rely on the product contract orders of brand customers to maintain business. In 2008, after the global financial crisis broke out, the global economy was depressed and consumption was low. Each consumer product brand is faced with a reshuffle of the market pattern, contract enterprises on the survival of more intense competition. TV products as the most fierce competition consumer appliances. Due to the rapid replacement of new products, the market price fluctuation is very fast, which makes the TV contract enterprises face a more severe test of profits. How to formulate the company's new product strategic objectives and implementation plan. New product development project management as the core strategic management component of contract manufacturing enterprises. The improvement and innovation of its ideas is the only way for every company to grow. It is of great practical significance to study and formulate the new product development project management model of these companies under this environment. This paper takes the typical TV contract manufacturing company as an example, mainly studies the company in the process of strategic transformation, in order to speed up the speed of new products listing. To ensure that the new products are not quickly eliminated in the market competition, how the company from the enterprise strategic management analysis, project management model reconstruction analysis, successful completion of the enterprise project management mode transformation process. For the first time, this paper puts forward three kinds of project management models commonly used in the new product development of consumer electronics or home appliance manufacturing industry: the cost oriented project management model. Time-oriented project management model and quality-oriented project management model. This paper also makes a deep discussion and research on the time-oriented project management mode. This paper mainly applies BPR to Business Process Reengineering. Theory. Project process reengineering theory, project time management theory, project team organization structure theory, performance management theory and project quality management method. This paper reconstructs a complete project management model based on the target time of new product listing for company 鈪，

本文编号：1471687