S公司绿色策略的制定与实施研究

发布时间：2018-01-29 05:18

本文关键词： 绿色壁垒基准化分析法绿色流程再造 REACH RoHS　出处：《复旦大学》2013年硕士论文　论文类型：学位论文

【摘要】：在全球经济一体化不断深入的背景下,贸易壁垒从之前的关税壁垒逐渐转变为更加隐蔽的绿色壁垒。中国企业在出口时面临的绿色壁垒层出不穷,大批产品因此被挡在发达国家市场之外,给我国经济带来巨大损失。出于外部监管的压力,消费者的市场需求以及企业自身竞争的需要,妥善应对绿色壁垒显得非常重要。本文首先介绍了绿色壁垒产生的背景和成因,并从表现形式、作用范围、对企业造成的影响三个不同角度对绿色壁垒展开分析。根据调研结果,目前国际上对企业影响力排名前三的绿色壁垒分别是：欧盟REACH法规、RoHS指令和美国冲突矿产法案。而来自可持续发展领域的碳排放盘查、企业社会责任等将在未来成为新的绿色壁垒。通过研究这些关键性绿色壁垒,为S公司制定绿色策略打下良好基础。其次,介绍了S公司案例概况和所遇到的问题。S公司以职能单位接力的形式组织环境管理工作,计划打造一条绿色供应链以应对绿色壁垒。但实际执行效果不理想,S公司面临着管理模式不适应,基础数据达不到法规要求,对绿色壁垒变化不敏感,成本超出承受范围等多种困境。为了解决绿色困境,S公司着手进行绿色流程再造,把原先分散在设计、生产、质量、销售等职能部门的环境管理工作收归专门的环境管理小组,简化了组织层次。同时重新建立产品合规性管理流程,以前端的绿色设计和环境审查工作,取代了之前的末端测试,并形成正式的文件以绿色政策的形式对企业内外发布。在实施绿色策略的过程中,主要使用了基准化分析和信息技术手段。前者帮助S公司创造性地借鉴优秀企业的实践经验,提升自身核心竞争力。通过生命周期系统Agile和环境管理系统GEMS的连用,实现智能化收集、分析、审查供应商的材料数据,自动撰写环境合规性报告。实施新的绿色策略之后,S公司的环境绩效有了突破性的改善,一举成为业内的领先企业。最后根据S公司的实际经验,将产品环境合规性管理工作总结为四个单元：供应链源头管理、产品的绿色设计与审查、掌握环境法规要求,建立企业绿色政策。并指出企业通过在内部建立与自身相适应的环境管理体系,在外部积极参与第三方认证和审核,可以有效落实环境管理工作。
[Abstract]:Under the background of global economic integration, trade barriers have gradually changed from the former tariff barriers to more hidden green barriers, and the green barriers faced by Chinese enterprises are emerging in endlessly. As a result, a large number of products are blocked out of the markets of developed countries, which brings huge losses to our economy. Due to the pressure of external supervision, the market demand of consumers and the needs of enterprises' own competition. It is very important to properly deal with green barriers. This paper first introduces the background and causes of green barriers, and from the form of expression, the scope of action, the impact on enterprises from three different angles to analyze the green barriers. According to the results of the survey. At present, the top three green barriers to corporate influence in the world are: EU REACH regulations, RoHS directive and US conflict Mining Act, and carbon emissions inventory from sustainable development. Corporate social responsibility (CSR) will become a new green barrier in the future. By studying these key green barriers, we can lay a good foundation for S company to formulate green strategy. Secondly, it introduces the general situation of S company case and the problems encountered. S company organizes environmental management work in the form of function unit relay. Plan to create a green supply chain to deal with green barriers. But the actual implementation effect is not ideal. The company is faced with the management model is not suitable, the basic data can not meet the requirements of the regulations, and is not sensitive to the change of green barriers. The cost exceeds the range and so on many kinds of difficulties. In order to solve the green dilemma, the company began to carry out green process reengineering, the original scattered in the design, production, quality, sales and other functional departments of environmental management work into a dedicated environmental management team. Simplifies the organizational hierarchy and rebuilds the product compliance management process to replace the previous end tests with green design and environmental review at the front end. And form a formal document in the form of green policy issued to the enterprise inside and outside. In the implementation of green policy process. It mainly uses benchmarking analysis and information technology, the former helps S company to learn from the practice experience of excellent enterprises creatively. Improve their core competitiveness. Through the life cycle system of Agile and environmental management system GEMS to achieve intelligent collection, analysis, review of supplier material data. Automatically write environmental compliance reports. After the implementation of the new green strategy, the company's environmental performance has made a breakthrough improvement, becoming a leader in the industry. Finally, according to the practical experience of S company, the management of environmental compliance of products is summarized into four units: supply chain source management, green design and review of products, and grasp the requirements of environmental laws and regulations. It is pointed out that enterprises can effectively implement environmental management by establishing their own environmental management system and actively participating in third party certification and auditing.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：X322;F426.63

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