不同类型服务化模式对服务型制造企业竞争优势的影响研究

发布时间：2018-01-31 13:46

本文关键词： 服务型制造产品服务化竞争优势单产品导向产品组合导向　出处：《中原工学院》2013年硕士论文　论文类型：学位论文

【摘要】：随着低碳观念的加强和消费者对服务要求的提升，传统的制造业需要重新审视企业的社会责任并且向服务型制造转变。本文充分利用文献对服务型制造、制造业服务化和产品服务系统等理论进行了梳理，在经典的竞争优势理论基础上，分析了当前社会责任视角下的企业竞争优势，将制造企业的竞争优势分为成本优势、差异化优势和绿色竞争优势三种类型。从服务型制造的构成分析入手，分析了服务型制造的主要特征，并以往学者对产品服务化模式的分类，将制造企业服务化模式分为单产品导向和产品组合导向两种类型。在服务型制造的概念模型和价值链的理论基础上，从资源整合、顾客价值和社会责任三个方面分析了服务型制造企业的价值创造及其竞争优势来源。在此基础上，提出了本研究的命题。通过对陕鼓服务化案例分析了制造企业服务化的特征和演进过程，并对本研究提出的命题进行了论证，结果显示，服务型制造企业服务化受到实施基础和条件的制约，呈现出明显的阶段性特征；在服务化实施的低级阶段，企业以单产品导向的服务化为主，关注客户输入端的功能需求；在服务化实施的高级阶段，企业以产品组合服务化为主，通过向客户提供功能系统的整体解决方案，聚焦对客户功能输出能力的提升；单产品导向的服务化模式和产品组合导向的服务化模式都可以提升企业的成本优势、差异化优势和绿色优势，即，制造企业可以通过服务化来提升自身的竞争优势，但是各自产生竞争优势的方式和效果是不同的，，单产品导向的服务化所产生的竞争优势是静态的、短期的，而产品组合导向的服务化所产生的竞争优势是长期的。因此，本研究认为制造企业在实施服务化的过程中，必须要重视客户需求和自身能力的培育，在提升核心产品功能的基础上，从单产品的服务化开始，循序渐进，逐步向提供整体解决方案服务商的产品组合服务化过渡，才能获取持续不断的竞争优势。最后，指出了本研究的不足之处和需要进一步研究的方向。
[Abstract]:With the strengthening of low-carbon concept and the improvement of consumers' service requirements, the traditional manufacturing industry needs to re-examine the corporate social responsibility and change to service-oriented manufacturing. This paper makes full use of the literature on service-based manufacturing. On the basis of the classical competitive advantage theory, this paper analyzes the enterprise's competitive advantage from the perspective of social responsibility. The competitive advantages of manufacturing enterprises are divided into three types: cost advantage, differentiation advantage and green competitive advantage. The main characteristics of service-oriented manufacturing are analyzed from the analysis of the composition of service-oriented manufacturing. According to the classification of product service-oriented model, the service-oriented model of manufacturing enterprise is divided into two types: single-product orientation and product-combination orientation, which are based on the concept model of service-oriented manufacturing and the theory of value chain. This paper analyzes the value creation and competitive advantage of service-oriented manufacturing enterprises from three aspects: resource integration, customer value and social responsibility. On the basis of this, the thesis puts forward the proposition of this research. By analyzing the characteristics and evolution process of service in manufacturing enterprises, the paper demonstrates the proposition put forward in this study, and the result shows that. Service-oriented manufacturing enterprises are restricted by the implementation basis and conditions, showing obvious stage characteristics; In the lower stage of service-oriented implementation, enterprises focus on the single-product-oriented service-oriented, focusing on the functional needs of the customer input; In the advanced stage of service-oriented implementation, enterprises focus on enhancing the function output ability of customers by providing customers with the overall solution of the functional system. Single product oriented service mode and product combination oriented service mode can enhance the cost advantage, differentiation advantage and green advantage of the enterprise. Manufacturing enterprises can improve their competitive advantage through service, but the way and effect of producing competitive advantage are different, and the competitive advantage produced by single-product-oriented service is static and short-term. The competitive advantage of product combination oriented service is long term. Therefore, this study believes that manufacturing enterprises must pay attention to the cultivation of customer needs and their own capabilities in the process of implementation of service. On the basis of improving the core product function, starting from the service of single product, step by step, gradually to provide the overall solution service provider's product portfolio service transition. Finally, the shortcomings of this study and the direction of further research are pointed out.
【学位授予单位】：中原工学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F425;F224

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