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TCL集团跨国并购案例分析

发布时间:2018-02-04 01:58

  本文关键词: 中国企业 跨国并购 评估 资金 人才 出处:《暨南大学》2009年硕士论文 论文类型:学位论文


【摘要】: 时间进入21世纪,随着中国改革开放30年的发展,已经有一批中国知名企业成长到一定规模,继日本、韩国企业之后,他们都相继开始了国际化扩张和并购的行动,向着自己国际化的梦想靠近,比较著名的如TCL、联想、海尔、华为等企业。但中国企业在以跨国并购的方式走向国门的短短几年中,都遇到了各种各样的困难和挑战。本文从知名消费电子公司TCL集团的两个跨国并购案例分析入手,阐述其跨国并购整合历程,用比较、归纳的方法,寻找这两家公司在跨国并购中面临的问题及成功失败的要素。这两个案例是本文论述的主要事实依据。 本论文共分三章,第一章绪论,包括引言、跨国并购的概念、全球跨国并购及我国跨国并购的历史、现状、目前的特点及影响并购的相关因素,并对我国企业跨国并购的动因及面临的困难进行了分析。第二章案例介绍,对TCL集团跨国并购的背景与动因、并购整合中出现的种种问题进行探讨。第三章是案例分析,包括研究的背景、意义和基本思路。说明跨国并购已成为“走出去”的重要途径。通过总结TCL集团两家公司在跨国并购中的共同要素,希望对未来可能以跨国并购方式走向国际化的中国企业起到借鉴作用。跨国并购机中有危,只有做好充足的购前准备,全方位的评估及深层次的整合,才有可能转危为安。第四章为结论。
[Abstract]:In 21th century, with the development of China's reform and opening up for 30 years, a number of well-known Chinese enterprises have grown to a certain scale, after Japanese and Korean enterprises. They have started international expansion and mergers and acquisitions, closer to their own international dream, more famous such as TCL, Lenovo, Haier. Companies such as Huawei. But Chinese companies have been moving abroad in the form of cross-border mergers and acquisitions for just a few years. This paper begins with the analysis of two transnational M & A cases of well-known consumer electronics company TCL Group, expounds the integration process of cross-border M & A, and uses the method of comparison and induction. To find out the problems faced by these two companies in cross-border mergers and acquisitions and the factors of success and failure, these two cases are the main factual basis discussed in this paper. This paper is divided into three chapters, the first chapter is introduction, including introduction, the concept of cross-border mergers and acquisitions, global cross-border mergers and acquisitions and our country's history, status quo, current characteristics and related factors affecting mergers and acquisitions. The second chapter introduces the case, the background and motivation of cross-border M & A of TCL Group. The third chapter is case analysis, including the background of the study. The significance and basic ideas. It shows that cross-border M & A has become an important way to go out. Through summing up the common elements of the two companies in cross-border M & A of TCL Group. It is hoped that it will be helpful to the Chinese enterprises that may go international in the way of cross-border mergers and acquisitions in the future. There is a danger in transnational and buying machines, only adequate pre-purchase preparation, all-round evaluation and deep-level integration. It is possible to recover from the crisis. Chapter 4th is the conclusion.
【学位授予单位】:暨南大学
【学位级别】:硕士
【学位授予年份】:2009
【分类号】:F271;F426.6

【引证文献】

相关硕士学位论文 前3条

1 张伟;TCL开拓西欧彩电市场营销策略研究[D];华南理工大学;2010年

2 冉畅;我国企业国际化路径研究[D];西南财经大学;2010年

3 孙冶;优酷并购土豆案例分析[D];辽宁大学;2013年



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