中国有色西北供销公司商业模式创新研究

发布时间：2018-02-12 18:09

本文关键词： 有色金属供销公司商业模式商业模式创新　出处：《西北大学》2013年硕士论文　论文类型：学位论文

【摘要】：中国有色西北供销公司原属中央企业,现系陕西有色金属控股集团有限责任公司成员单位。主要经营有色金属、黑色金属及行业相关物资。随着中国有色金属行业体制改革的不断深化以及有色金属的市场化改造,如何应对激烈的市场竞争,在失去主业扶持的新形势下取得收入和利润是中国有色西北供销公司需要解决的当务之急。为了在激烈竞争的环境下生存,中国有色西北供销公司必须巩固现有的利润来源,寻求新的利润增长点,整合自身资源和能力充分挖掘利润来源的盈利潜力,在此基础上进一步锁定利润。因此中国有色西北供销公司必须对目前的商业模式进行创新设计。本文通过为中国有色西北供销公司设计全新的商业模式,指出了其盈利的来源和逻辑以及保护其利润可持续性的方法。本文以商业模式理论为理论基础,全面分析了中国有色西北供销公司商业模式的现状,通过中国有色西北供销公司内外部经营环境和SWOT矩阵工具分析,提出了中国有色西北供销公司的战略定位,为中国有色西北供销公司的商业模式变革指出了方向。分别从价值创新、成本结构创新和利润保护手段创新三个维度,详细阐述了中国有色西北供销公司进行商业模式变革的途径。最后,针对中国有色西北供销公司商业模式的创新设计,提出了中国有色西北供销公司商业模式的保障措施。本文通过对中国有色西北供销公司内外部环境的具体分析,将商业模式理论应用于具体企业案例,从顾客价值创新、成本结构创新、利润保护方式创新的角度,为中国有色西北供销公司设计具体可行的商业模式转型方案,并为与中国有色西北供销公司类似的金属贸易企业在设计商业模式创新模型上提供了思路和范例。
[Abstract]:China Nonferrous Metal Northwest supply and Marketing Company is a member of Shaanxi Nonferrous Metals holding Group Co., Ltd., formerly a central enterprise. It mainly deals in nonferrous metals. Ferrous metals and related materials in the industry. With the deepening of the reform of China's nonferrous metals industry system and the market-oriented transformation of non-ferrous metals, how to cope with the fierce market competition, Under the new situation of losing support from the main industry, obtaining income and profits is an urgent task for China Nonferrous Northwest supply and Marketing Company. In order to survive under the fierce competition, China Nonferrous Northwest supply and Marketing Company must consolidate its existing profit sources. In order to seek new profit growth point, integrate their own resources and ability to fully tap the profit potential of profit sources, and further lock in profit on this basis, China Nonferrous Northwest supply and Marketing Company must innovate and design the current business model. By designing a new business model for China Nonferrous Northwest supply and Marketing Company, this paper points out the source and logic of its profit and the method to protect its profit sustainability. This paper comprehensively analyzes the present situation of the business model of China Nonferrous Northwest supply and Marketing Company, and puts forward the strategic orientation of China Nonferrous Northwest supply and Marketing Company through the analysis of the internal and external business environment and SWOT matrix tool of China Nonferrous Northwest supply and Marketing Company. It points out the direction for the change of business model of China Nonferrous Northwest supply and Marketing Company. It includes three dimensions: value innovation, cost structure innovation and profit protection method innovation. This paper expounds in detail the ways to reform the business model of China Nonferrous Northwest supply and Marketing Company. Finally, aiming at the innovative design of the business model of China Nonferrous Northwest supply and Marketing Company, the paper puts forward the guarantee measures of the business model of China Nonferrous Northwest supply and Marketing Company. Through the concrete analysis of the internal and external environment of the Northwest China Nonferrous supply and Marketing Company, this paper applies the business model theory to the specific enterprise case, from the perspective of customer value innovation, cost structure innovation and profit protection mode innovation. It also provides ideas and examples for the metal trading enterprises similar to the Northwest China Nonferrous supply and Marketing Company to design the innovative model of the business model for the design of specific and feasible business model transformation scheme for China Nonferrous Northwest supply and Marketing Company.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.32

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