ZC光电科技有限公司发展战略探讨

发布时间：2018-02-14 06:04

本文关键词： 激光加工发展战略竞争优势五力模型 SWOT分析　出处：《复旦大学》2013年硕士论文　论文类型：学位论文

【摘要】：ZC光电科技有限公司是一家由资深留学回国科技人员和国内企业家共同创办的科技创新型企业,其主要目标是以激光技术及其应用为中心,致力于研发、生产和销售高端光机电一体化仪器、设备及装备。作者首先在引言部分介绍了论文要研究的问题和论文写作的重要性与意义,然后描述了论文写作的思路和主要理论框架。论文接着对ZC光电科技有限公司的具体情况进行了详细介绍和分析,包括利用PEST分析法对公司主要外部环境因素进行分析,以及基于具体事实对公司内在因素进行研究和分析,从而确立对公司内外部基本情况的掌握。在行业市场分析方面,论文依据行业发展的历史和现状,对行业特点、主要细分市场以及未来发展趋势进行详细分析和研究,以便确立对行业市场的正确认识和全局的把握。在对公司及其所在行业市场详细分析的基础上,论文以课程所学有关企业发展战略理论框架为指导,包括利用五力模型分析行业竞争环境,以及利用SWOT模型分析企业内部优势和劣势以及外部环境机会和威胁,明确了ZC光电科技有限公司的战略定位,并在此基础上讨论制定了ZC光电科技有限公司在企业层面的发展战略,即密集发展战略与多元化发展战略。在企业业务层面,论文利用企业竞争优势战略分析中的“战略时钟”模型对企业竞争战略进行了分析与选择,确立了混合型的业务竞争战略。公司发展战略只有在有效执行的情况下才具有实际意义。论文结合ZC光电科技有限公司的内部实际状况和外部所处竞争环境,提出了实现公司可持续发展的具体步骤和措施,以保证公司发展战略的有效执行。论文强调的主要战略实施与执行计划包括如下几个方面：团队建设、人才培养以及企业文化塑造；技术创新；构建新型市场营销体系；强化企业品牌意识；以及跨地域分布与产业链建设。论文注重理论联系实际,并且结合作者对当前中国战略转型宏观背景的分析与理解,从ZC光电科技核心管理者角度出发,为ZC光电科技有限公司提供了详细的战略发展规划和竞争策略分析。从微观角度,论文对ZC光电的生存与发展具有重要的指导意义,并且相关分析和结论对国内相类似的创新型科技企业也具有一定的参考意义。从宏观角度,论文工作可以抛砖引玉,为国内刚刚全面开始的创新工作、特别是小微企业的创新工作提供借鉴资料,为实现中国梦贡献绵薄之力。
[Abstract]:ZC Optoelectronic Technology Co., Ltd. is a scientific and technological innovation enterprise founded by senior overseas students and domestic entrepreneurs. Its main goal is to focus on laser technology and its application, and devote to research and development. Production and sale of high-end optoelectromechanical instruments, equipment and equipment. In the introduction, the author first introduces the problems to be studied and the importance and significance of writing. Then the paper describes the ideas and main theoretical framework of the thesis. Then the paper introduces and analyzes the specific situation of ZC photoelectric Technology Co., Ltd. in detail, including the use of PEST analysis to analyze the main external environmental factors of the company. And based on the specific facts of the study and analysis of the company's internal and external factors to establish the basic situation of the company. In terms of industry market analysis, the paper according to the history and status of industry development, the characteristics of the industry, The main market segments and the future development trend are analyzed and studied in detail in order to establish a correct understanding of the industry market and grasp the overall situation. On the basis of detailed analysis of the company and its industry market, The thesis is guided by the theoretical framework of the enterprise development strategy, including the use of the five-force model to analyze the competitive environment of the industry, and the use of the SWOT model to analyze the internal strengths and weaknesses of enterprises, as well as the opportunities and threats of the external environment. The strategic orientation of ZC Optoelectronic Technology Co., Ltd. is defined, and the development strategy of ZC Optoelectronic Technology Co., Ltd at the enterprise level is discussed, which includes intensive development strategy and diversified development strategy. In this paper, the enterprise competitive strategy is analyzed and selected by using the "strategic clock" model in the enterprise competitive advantage strategy analysis. The mixed business competition strategy is established. The development strategy of the company is of practical significance only when it is effectively implemented. This paper combines the actual situation of ZC Optoelectronic Technology Co., Ltd. And the external competitive environment in the light of the actual situation of ZC Optoelectronic Technology Co., Ltd. The concrete steps and measures to realize the sustainable development of the company are put forward to ensure the effective implementation of the company's development strategy. The main strategic implementation and implementation plans emphasized in this paper include the following aspects: team building, Talent training and corporate culture shaping; technological innovation; building a new marketing system; strengthening enterprise brand awareness; and cross-regional distribution and industrial chain construction. Combined with the author's analysis and understanding of the macro background of China's strategic transformation, from the point of view of the core managers of ZC photoelectric technology, It provides detailed strategic development planning and competitive strategy analysis for ZC Optoelectronic Technology Co., Ltd. From the micro point of view, the paper has important guiding significance for the survival and development of ZC Optoelectronics. And the related analysis and conclusion also has certain reference significance to the domestic similar innovative science and technology enterprise. From the macroscopic angle, the thesis work may throw the brick and the jade, for the domestic just completely started the innovation work, In particular, small and micro-enterprise innovation work to provide reference for Chinese Dream to achieve a modest contribution.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.6;F272

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