常州YY灯芯绒有限公司企业家社会资本战略研究

发布时间：2018-02-15 20:24

本文关键词： 社会资本企业家社会资本企业困境社会资本运用战略　出处：《南京理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：从上世纪70年代以来,政治学、社会学、经济学等多学科都开始进行社会资本(social capital)研究,形成了大量的理论研究成果,对社会资本概念进行了丰富的阐述。作为社会经济发展的源泉企业绩效管理,自然有必要将社会资本在企业管理中的运用进行相关研究,企业社会资本对企业绩效影响必然是研究的关键问题。本研究以常州YY灯芯绒有限公司为例,在公司出现销售增长利润却下滑的绩效困境,旨在通过分析公司绩效困境原因,并及时制定、实施企业家社会资本战略,为解决企业困境提高企业绩效出谋划策。首先,通过社会资本、差序格局、企业家社会资本、企业家社会资本效用、企业家社会资本结构维度等理论回顾试图寻找解决问题的理论基础。通过对常州YY灯芯绒有限公司外部环境、内部环境、绩效困境的分析从企业家社会资本角度找出原因为公司制定企业家社会资本战略作铺垫。在结合公司外部环境、内部环境分析归纳出公司存在产品结构单一、创新能力不强、财务费用过高、员工管理低效四大现实影响公司绩效的困境。然后以常州YY灯芯绒有限公司四大阻碍企业发展的困境为研究基础,从企业家社会资本战略研究角度分析公司困境成因。再理论结合实践以企业家社会资本理论,有针对性制定解决公司绩效困境的企业家社会资本运用战略,为保障企业家社会资本战略在常州YY灯芯绒有限公司有效实施,本研究给出了相应的保障性措施建议,让企业家社会资本在案例公司的战略实施具有更好的战略研究及实践可操作性。最后,笔者结合理论阐述和案例企业家社会资本战略研究,形成企业家社会资本战略研究和运用有利于解决企业困境,提升企业绩效,增强企业核心竞争力的结论。
[Abstract]:Since -30s, many subjects such as political science, sociology, economics and so on have begun to carry out social capital research, which has resulted in a large number of theoretical research results. As the source of social and economic development, enterprise performance management, it is necessary to study the application of social capital in enterprise management. The influence of corporate social capital on enterprise performance is a key issue. This study takes Changzhou YY Corduroy Co., Ltd as an example. The purpose of this study is to analyze the causes of the company's performance dilemma and to implement the entrepreneur's social capital strategy by analyzing the reasons of the company's performance dilemma and implementing the entrepreneur's social capital strategy. In order to solve the plight of enterprises to improve corporate performance advice. First, through social capital, differential order pattern, entrepreneur social capital, entrepreneur social capital utility, This paper reviews the theory of entrepreneur social capital structure and tries to find the theoretical basis to solve the problem. By analyzing the external environment and internal environment of Changzhou YY corduroy Co., Ltd. From the angle of entrepreneur social capital, the analysis of the performance dilemma lays the groundwork for the company to formulate the strategy of entrepreneur social capital. In combination with the external environment of the company, the internal environment analysis concludes that the company has a single product structure and a weak innovation ability. The financial expenses are too high and the employee management is inefficient, which affects the performance of the company. Then based on the difficulties of four major obstacles to the development of enterprises in Changzhou YY Corduroy Co., Ltd., this paper analyzes the causes of the company's predicament from the angle of entrepreneur's social capital strategy research, and then combines theory with practice to analyze the causes of the company's predicament. In order to ensure the effective implementation of the social capital strategy of entrepreneur in Changzhou YY Corduroy Co., Ltd, this study has put forward the corresponding measures and suggestions. It has better strategy research and practical maneuverability to make entrepreneur social capital implement strategy in case company. Finally, based on the theoretical analysis and the case study of entrepreneur's social capital strategy, the author concludes that the study and application of entrepreneur's social capital strategy is conducive to solving the dilemma of enterprises, improving enterprise performance and enhancing the core competitiveness of enterprises.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F426.81

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