B汽车网络科技公司发展战略研究

发布时间：2018-02-16 05:08

本文关键词： 车联网车载移动设备发展战略战略实施　出处：《郑州大学》2013年硕士论文　论文类型：学位论文

【摘要】：车联网项目已被列为国家重大专项中的重要项目,将集中在汽车电子、信息通信及软件解决方案领域。汽车移动互联设备是车联网的重要组成部分,未来将面向节能、安全、娱乐等三大市场方向。本文的研究以实际企业作为案例进行研究,全面系统地分析车联网及车载移动互联设备企业的发展战略问题,有助于提高该类公司的运营效率和可持续发展前景,对从事车联网的新兴企业的发展提供借鉴意义。本文运用管理学的分析工具,对B公司的外部环境和内部环境进行分析,提出该公司的近期、远期战略目标,并制定出具体的发展战略和发展战略实施步骤,试图为该公司提供一个清晰的发展框架。为了实现这些研究,主要从以下几个方面展开工作：第一,研究思路确定。本文遵循“提出问题→分析问题→解决问题”的思维逻辑,制定了“研究意义→理论综述→现状诊断→问题分析→解决方案”的研究思路。第二,发展战略理论、车联网及车载移动互联设备企业相关理论综合分析。第三,B汽车网络科技公司的现状及其所在行业外部环境分析。主要从外部的政治环境(产业政策方面)、经济环境、社会文化环境和技术环境进行分析。第四,B公司该企业的内部环境分析。主要运用SWOT分析模型,针对企业的优势、劣势、面临的机会和威胁进行详细分析。第五,B公司发展战略制定。首先依据SWOT矩阵导出企业发展战略方向,从而制定该企业发展战略；然后确定企业的战略发展目标；最后进行企业的具体战略选择。第六,B公司发展战略实施。在具体发展战略实施方面,对企业股权改革、人力资源、技术研发、财务成本和销售网络等进行具体分析。
[Abstract]:The vehicle networking project has been listed as an important item in the national major project, which will focus on the fields of automotive electronics, information communication and software solutions. The automobile mobile interconnection equipment is an important part of the vehicle networking, which will be oriented towards energy saving and safety in the future. This paper takes the actual enterprise as a case study, comprehensively and systematically analyzes the development strategy of the vehicle network and the mobile connected equipment enterprise. It is helpful to improve the operation efficiency and sustainable development prospect of this kind of companies and provide reference for the development of new enterprises engaged in car networking. This paper analyzes the external and internal environment of Company B by using the analysis tools of management, puts forward the short-term and long-term strategic objectives of the company, and formulates the specific development strategy and the implementation steps of the development strategy. Attempts to provide a clear development framework for the company. In order to achieve these studies, the following areas of work have been undertaken:. The first is to determine the thinking of the research. 鈫扐nalysis problem. 鈫扵he thinking logic of solving problems and the significance of research have been formulated. 鈫扵heoretical summary. 鈫扴tatus diagnosis. 鈫扨roblem analysis. 鈫扵he research idea of the solution. Second, the development of strategic theory, vehicle networking and vehicular mobile interconnected equipment enterprises related theory comprehensive analysis. The present situation of the automobile network technology company and the external environment of its industry are analyzed mainly from the external political environment (industrial policy, economic environment, social and cultural environment and technological environment). The SWOT analysis model is used to analyze the advantages, disadvantages, opportunities and threats of the enterprise. The development strategy of 5th B Company is formulated. Firstly, according to the SWOT matrix, the direction of the enterprise development strategy is derived, and then the strategic development goal of the enterprise is determined. Finally, the specific strategic choice of the enterprise is carried out. In the aspect of implementing the specific development strategy, this paper analyzes the equity reform, human resources, technology research and development, financial cost and sales network of the company.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.63

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