基于物联网的三一集团企业运营模式研究

发布时间：2018-02-21 00:55

本文关键词： 三一集团物联网运营模式　出处：《湖南大学》2013年硕士论文　论文类型：学位论文

【摘要】：过去几年，基础设施建设投资的带动，三一积累了雄厚的资金，但是却存在运营效率低下、运营模式单一等发展瓶颈，此时，探寻一种适应当代社会发展的企业运营模式显得尤为重要。物联网被誉为本世纪最具影响力的技术革命，将物联网这个新兴概念渗透到传统的企业运营模式中，，便成为发展的必然。研究基于物联网的企业运营模式对于三一乃至行业未来的可持续快速稳定发展具有非常重要的意义。本文首先从工程机械产业发展现状、特征等角度出发，分析工程机械行业、企业现有的运营模式，总结现有运营模式存在的瓶颈问题。然后，对三一的企业概况、经营业务、运营模式等进行诊断，分析三一运营模式的缺陷所在，在此基础上，对公司的优势、劣势、所面临的机遇以及将面对的挑战进行系统的研究。在充分的企业状况诊断分析之后，提出基于物联网的三一企业运营解决方案，涵盖三一物联网总体设计方案、体系架构、关键技术以及设计目标，最终实现包括三层结构（感知层、传输层、应用层）的工程机械物联网建设。最后，本文详细阐述了基于物联网的三一企业运营模式实现方案，包括基于知识共享系统构建三一与客户可共同参与的研发体系，基于协同制造模式实施企业柔性化管理，依托全生命周期质量管理系统构建可持续改进的质量管理体系，涵盖设备租赁监控平台及搜索引擎营销的多网络立体式营销模式，通过远维系统及新型服务开拓的新型企业盈利模式，以及依托三一物联网建立的共赢的企业合作与竞争关系。
[Abstract]:In the past few years, driven by investment in infrastructure construction, Sany has accumulated abundant funds, but there are development bottlenecks such as low operational efficiency and single operation mode. At this time, It is particularly important to explore a business operation model that adapts to the development of contemporary society. The Internet of things is regarded as the most influential technological revolution in this century, which permeates the new concept of Internet of things into the traditional business operation mode. It becomes the necessity of development. It is of great significance to study the business operation model based on the Internet of things for Sany and even the future sustainable rapid and stable development of the industry. In this paper, from the point of view of the present situation and characteristics of construction machinery industry, this paper analyzes the existing operation mode of construction machinery industry and enterprises, summarizes the bottleneck problems existing in the existing operation mode, and then, to the general situation of Sany enterprise, to manage the business, On the basis of the analysis of the shortcomings of Sany operation mode, the advantages, disadvantages, opportunities and challenges faced by the company are systematically studied. After a full diagnosis and analysis of the situation of the enterprise, a solution for the operation of Sany enterprise based on the Internet of things is proposed, which covers the overall design scheme, architecture, key technologies and design objectives of the Internet of things. Finally, the construction of construction machinery Internet of things (IOT) with three layers (perceptual layer, transport layer, application layer) is realized. Finally, this paper describes the implementation scheme of Sany business model based on Internet of things in detail, including constructing the R & D system of Sany and customers based on knowledge sharing system, and implementing enterprise flexible management based on collaborative manufacturing model. Based on the whole life cycle quality management system to build a sustainable improved quality management system, including equipment leasing monitoring platform and search engine marketing multi-network three-dimensional marketing model, A new enterprise profit model developed through remote systems and new services, and a win-win relationship between enterprise cooperation and competition based on the Sany Internet of things.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.3;F426.4

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