苹果与三星电子在韩国智能手机市场竞争力比较研究

发布时间：2018-02-23 05:59

本文关键词： 智能手机竞争力市场占有率苹果三星　出处：《黑龙江大学》2013年硕士论文　论文类型：学位论文

【摘要】：据美国麻省理工学院发布的杂志《科技创业（MITTechnologyReview）》的最新调查，智能手机成为人类历史上发展速度最为快速的技术。该杂志表示，1876年被世界誉为‘电话之父’的美国发明者亚历山大贝尔发明可用的电话后，，到市场饱和状态需要将近100年的时间。但是，移动电话只需要大约20年的时间实现了市场饱和状态，尤其智能手机和平板电脑的发展速度比移动电话更为快。该杂志还进行了一项关于9种技术发展速度的研究，即占全体消费比率10%的消费群体使用某一技术所花费的时间的研究。该项研究的结果是，电话需要25年、电30年、网络9年、智能手机8年、平板电脑2.5年。智能手机跟电视一样，普及率达到40%只需要2.5年，电话和电却各需要39年和15年。从市场的形成到市场的扩大，智能手机技术花费的时间最为短。该杂志还表示，智能手机市场尚未达到市场饱和状态，还具有相当好的发展空间。1 据统计，2012年国际手机市场的出货量约为17.1亿部，同比下降了0.2%。但是，智能手机市场的规模约为5.4亿部，同比增长了10.1%，比重也达31.8%。有些机构还预测，2013年智能手机的销售量将首次超过功能手机。韩国市场的发展更为突出。2012年韩国移动通信用户为5362万人，其中智能手机用户已经达3273万人，其比重由2009年的1.7%飙升至2012年的61.0%。可以说，智能手机已经成为移动设备的主流了，它开辟了所谓“职能时代”，带来了整个世界人类生活和文化的变化。那么，发展速度如此快速的智能手机行业的统治者是谁呢？苹果与三星是目前全球智能手机行业中的二虎，可以说，目前智能手机行业是“双头垄断”。专家称，苹果的iPhone开辟了智能手机时代，该机在智能手机行业中含有着如此重要的意义。与此相反，三星智能手机Galaxy对智能手机的普及起了至关重要的作用。这两家企业在智能手机乃至平板电脑市场上的意义如此深刻。它们带动了整个行业的发展，给其他企业创造了市场机会，也给其他企业带来了很大的压力。苹果市场战略竞争力主要有一贯性战略、崇拜者战略、市场领先者战略、差别化战略等。软硬件竞争力有机身设计、操作系统、安全性等。最后，苹果独特的竞争力有应用商店和生态环境优势。三星市场战略竞争力主要有快速跟随者战略、机海战略、积极的营销战略等。软硬件竞争力有安卓红利、强劲的硬件水平等。三星独特的竞争力有反向工程和规模经济。这篇论文的目的在于，通过两家企业竞争力的比较分析，了解智能手机行业的特点及发展前景。尤其可以了解韩国智能手机市场，同时可以预测中国等国家的市场前景。还有，通过两家企业竞争力的比较分析，可以了解它们成功的主要因素。
[Abstract]:According to a new survey published by the Massachusetts Institute of Technology (MIT) magazine, Technology Entrepreneurship Review, Smartphones have become the fastest growing technology in human history. In 1876, Alexander Bell, the American inventor known as the 'father of the telephone', invented the phone, the magazine said. It takes almost 100 years to get to market saturation. But mobile phones need only about 20 years to achieve market saturation. Smartphones and tablets, in particular, are growing faster than mobile phones. The magazine also conducted a study on the speed of development of nine technologies. A study of the time spent using a technology by a consumer group that accounts for 10% of all consumption. The results of the study were 25 years, 30 years of electricity, 9 years of networking, 8 years of smartphones. Tablets 2.5 years. Smartphones, like televisions, take 2.5 years to reach 40%, while telephony and electricity take 39 and 15 years, respectively, from the formation of the market to the expansion of the market. Smartphone technology takes the shortest time. The magazine also said that the smartphone market is not yet saturated, and that there is still considerable room for development. According to statistics, in 2012, the international mobile phone market shipped about 1.71 billion units, a decrease of 0.2% over the same period last year. However, the size of the smartphone market is about 540 million units. The number of smartphone sales in South Korea is expected to exceed that of feature phones for the first time in 2013. The Korean market is even more developed. In 2012, the number of mobile subscribers in South Korea stood at 53.62 million. The number of smartphone users has risen to 32.73 million, from 1.7% in 2009 to 61.0 in 2012. In other words, smartphones have become the mainstream of mobile devices. It opened up the so-called "functional era" and brought about changes in human life and culture throughout the world. So who is the ruler of such a fast-moving smartphone industry? Apple and Samsung are the two tigers in the global smartphone industry, which can be said to be a "duopoly". Experts say Apple's iPhone has opened up the era of smartphones. The machine has such an important meaning in the smartphone industry. Samsung's smartphone Galaxy has played a vital role in the popularity of smartphones. The two companies' significance in the smartphone and tablet market is so profound. They have driven the entire industry. To other enterprises to create market opportunities, but also to other enterprises bring great pressure. Apple market strategic competitiveness is mainly consistent strategy, admirer strategy, market leader strategy, differentiation strategy, etc. Hardware and software competitiveness has fuselage design, operating system, security, etc. Finally, Apple's unique competitiveness has app stores and ecological advantages. Samsung's market strategic competitiveness mainly includes fast follower strategy, aircraft sea strategy, active marketing strategy, etc. Hardware and software competitiveness has Android dividend, strong hardware level, etc. Samsung's unique competitiveness has reverse engineering and economies of scale. The purpose of this paper is to understand the characteristics and development prospects of the smartphone industry through the comparative analysis of the competitiveness of the two enterprises. In particular, we can understand the smartphone market in South Korea. At the same time, we can predict the market prospects of China and other countries, and through the comparative analysis of the competitiveness of the two enterprises, we can understand the main factors of their success.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.67;F723

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