富康医药集团公司发展战略研究

发布时间：2018-02-25 16:22

本文关键词： 富康公司医药企业发展战略实施对策　出处：《兰州大学》2013年硕士论文　论文类型：学位论文

【摘要】：改革开放以来,我国的医药产业取得了很大的进步,不断发展壮大,成为国民经济体系中最具活力、最具潜力的行业之一。在过去的2012年里,国家不断出台新的医药改革政策,医药企业如何正确应对新环境的变化,如何正确做出战略决策,这将对企业及当地医药卫生事业的发展都具有十分重要的意义,随着新医药卫生体制改革政策的出台,医药产业的生产、销售、流通及消费等方面都将发生巨大的变化。对医药企业来说,它既是机遇也是挑战。因而,无论是从理论上还是从实践上,新形势下对医药企业发展战略的研究,对企业及社会来说都具有重要意义。本论文通过对西北偏远地区民营医药企业的研究,特别是对富康医药集团公司的相关资料进行了收集、整理和分析,综述了中国医药企业,尤其是富康医药集团公司相关情况及发展现状,运用外部环境分析(PEST分析)、“波特五力模型”分析、SWOT战略分析、外部因素评价矩阵(EFE模型)、内部因素评价矩阵(IFE模型)等战略分析工具为该公司找到当前最适宜的战略选择,为公司制定出中长期发展战略,同时对该企业进行战略实施提出实施方案,确保战略的顺利实施,为企业的进一步发展提供有效帮助。希望通过对富康医药集团公司的战略研究,不仅是对该企业的发展提供有效的帮助,同时也能为其他类似的企业在进行战略选择是提供一定的借鉴作用,为该地区其他企业发展的提供科学决策参考。
[Abstract]:Since the reform and opening up, the pharmaceutical industry of our country has made great progress, and has been developing continuously, becoming one of the most dynamic and potential industries in the national economic system. In the past 2012, the state has continuously introduced new pharmaceutical reform policies. How to deal with the change of the new environment and how to make the strategic decision correctly will be of great significance to the development of the enterprise and the local medical and health enterprise. With the introduction of the reform policy of the new medical and health system, The production, sales, circulation and consumption of the pharmaceutical industry will undergo tremendous changes. For pharmaceutical enterprises, it is both an opportunity and a challenge. Therefore, whether in theory or in practice, Under the new situation, the research on the development strategy of pharmaceutical enterprises is of great significance to the enterprises and the society. Through the research of private pharmaceutical enterprises in the remote areas of Northwest China, especially the related data of Fukang Pharmaceutical Group Company, this paper summarizes the Chinese pharmaceutical enterprises. In particular, the related situation and development status of Fukang Pharmaceutical Group Company is analyzed by using external environment analysis and pest analysis, and SWOT strategic analysis by Porter's five Force Model. External factor evaluation matrix / EFE model, internal factor evaluation matrix / IFE model) and other strategic analysis tools for the company to find the most suitable strategic choice, and to formulate a medium and long term development strategy for the company. At the same time, it puts forward the implementation plan to ensure the smooth implementation of the strategy, and provides effective help for the further development of the enterprise. I hope that through the strategic research of Fukang Pharmaceutical Group Company, It not only provides effective help for the development of this enterprise, but also provides some reference for other similar enterprises in strategic choice, and provides scientific decision reference for the development of other enterprises in this area.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.72

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