山东橡胶轮胎制造业竞争力研究

发布时间：2018-02-27 06:01

本文关键词： 山东橡胶轮胎制造业竞争力对策　出处：《沈阳大学》2013年硕士论文　论文类型：学位论文

【摘要】：产业未来的繁荣与衰败是由产业竞争力强弱决定的。随着经济的快速发展，产业竞争力在各行各业的发展中体现出来的重要性越来越得到人们的重视。一个国家或者地区要使自己的优势产业得到强化或者弱势产业得到发展，就必然要研究该产业相对于其他地区产业发展中存在的不足，并采取针对性的措施，促进该产业的升级发展。橡胶轮胎制造业是山东的优势产业，其生产能力、销售能力一直在全国居于领头羊的位置。然而，随着我国经济的发展，国内一些品牌的逐步成长和大量外资品牌的涌入给山东橡胶轮胎制造业带来了巨大的冲击，山东橡胶轮胎制造业暴露出许多问题和不足，如何发现问题产生的原因并采取措施弥补这些不足，成为山东橡胶轮胎制造业必须面对的一个问题。本文首先对产业竞争力的相关理论进行了梳理，了解产业竞争力在国内外的发展状况、实证研究方法以及国内对橡胶轮胎制造业的研究现状。其次，阐述了山东橡胶轮胎制造业的生产、销售状况，并列举了部分代表企业的发展情况，找出了山东橡胶轮胎制造业存在的一些问题。再次，在收集数据的基础上对山东橡胶轮胎制造业进行了灰色关联度分析，得出问题产生的原因。实证分析是建立在构建指标体系的基础上进行的，共列举三个一级指标、十二个二级指标、二十九个三级指标，在层次分析的基础上对各个指标进行灰色关联度分析，，得出山东橡胶轮胎制造业的排名，分析弱势指标产生的原因。最后，根据实证评价结果，从竞争实力、竞争潜力和竞争环境三个方面提出了提升山东橡胶轮胎制造业竞争力的对策建议。
[Abstract]:The future prosperity and decline of industries are determined by the strength of industrial competitiveness. With the rapid development of the economy, People pay more and more attention to the importance of industrial competitiveness in the development of various industries. A country or region should strengthen its superior industries or develop weak industries. It is necessary to study the shortcomings of this industry in comparison with other regions, and take targeted measures to promote the upgrading and development of the industry. Rubber tire manufacturing is an advantageous industry in Shandong, and its productive capacity. Sales ability has always been in the leading position in the country. However, with the development of our economy, the gradual growth of some domestic brands and the influx of a large number of foreign brands have had a huge impact on the Shandong rubber tire manufacturing industry. Shandong rubber tire manufacturing industry has exposed many problems and deficiencies. How to find the causes of the problems and take measures to remedy these deficiencies has become a problem that Shandong rubber tire manufacturing industry must face. This paper firstly combs the relevant theories of industrial competitiveness, understands the development of industrial competitiveness at home and abroad, empirical research methods and domestic research status of rubber tire manufacturing industry. This paper expounds the production and sales situation of Shandong rubber tire manufacturing industry, enumerates the development situation of some representative enterprises, and finds out some problems existing in Shandong rubber tire manufacturing industry. On the basis of collecting data, this paper analyzes the grey correlation degree of Shandong rubber tire manufacturing industry, and finds out the cause of the problem. The empirical analysis is based on the construction of index system, and lists three primary indicators. Twelve second-level indicators and twenty-nine third-level indicators. On the basis of AHP, the grey correlation degree analysis of each index is carried out, and the ranking of Shandong rubber tire manufacturing industry is obtained, and the causes of the weak indicators are analyzed. Finally, According to the results of empirical evaluation, the countermeasures and suggestions for improving the competitiveness of Shandong rubber tire manufacturing industry are put forward from three aspects: competitive strength, competitive potential and competitive environment.
【学位授予单位】：沈阳大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.72

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