韩流疯狂影响韩国化妆品购买行为

发布时间：2018-02-27 10:49

本文关键词： 韩流中国韩国化妆品　出处：《复旦大学》2013年硕士论文　论文类型：学位论文

【摘要】：自90年代韩国歌手进入中国开始,2000年以来韩流热潮正在超高速地发展。因此,在中国国内,韩国电视剧、歌曲、电影中的时尚、化妆品、发型、饮食等掀起了超高人气。并且,中国人对韩国的整体文化兴趣深厚。中国自改革开放以来,以惊人的速度发展,并拥有了巨大的市场规模,由此,不论是众多的外国企业,还是早先进入中国的韩国大型企业,他们的商品出售量都大幅提高。而且,中国女性参加社会活动的机会越来越多,社会地位得到提高,这使她们具备一定的经济能力,并开始舍得为自已消费了。正是由于这些原因,中国国内的化妆品产业渐渐地发展起来,规模也在不断扩大。通过韩流热潮,早先进入中国市场的韩国化妆品企业,其中,占83%的大多数中国女性都使用过韩国化妆品,对韩国化妆品的关注度也颇高。所以,本次研究的目的在于揭示韩流对中国消费者具有疯狂的经济效应。为此,针对在上海居住,并使用过韩国化妆品的二十几见的女性,设置了与对韩国电视剧和韩国流行歌曲的喜好程度、对韩流的喜好程度、对产品的熟悉程度、国家形象相关问题：并通过问卷调查来证实被称作“韩流”的文化现象对商品购买行为这一经济活动有影响。
[Abstract]:Since the entry of Korean singers into China in 90s, the Korean Stream boom has been developing at a very high speed since 2000. Therefore, fashion, cosmetics, hairstyles and food in Chinese TV series, songs, movies and so on have become extremely popular in China. The Chinese people are deeply interested in the overall culture of South Korea. Since the reform and opening up, China has developed at an astonishing rate and has a huge market size. As a result, whether it is a large number of foreign enterprises or large Korean enterprises that entered China earlier, Their sales of goods have all increased substantially. Moreover, Chinese women are getting more and more opportunities to participate in social activities and their social status has been raised, which has enabled them to have a certain economic ability. It is precisely for these reasons that the domestic cosmetics industry in China is gradually developing and expanding in scale. Through the Korean current boom, Korean cosmetics enterprises that entered the Chinese market earlier, among them, The majority of Chinese women, who account for 83%, have used Korean cosmetics and have a high degree of attention to Korean cosmetics. Therefore, the aim of this study is to reveal the crazy economic effects of the Korean Stream on Chinese consumers. And more than 20 women who have used Korean cosmetics have set up the degree of preference for Korean TV dramas and Korean pop songs, the degree of preference for the Korean Stream, and the degree of familiarity with the products. Problems related to the national image: a questionnaire survey was conducted to confirm that the cultural phenomenon known as "Korean current" has an impact on the economic activity of commodity purchase.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F416.72;F713.55

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