厦钨公司核心竞争力及提升策略研究

发布时间：2018-02-27 21:19

本文关键词： 战略创新产业链核心竞争力　出处：《华侨大学》2013年硕士论文　论文类型：学位论文

【摘要】：2011年8月以来，全球金融资本市场剧烈动荡，，对我国经济产生了多方面的影响，其中，出口持续降低，导致企业产品积压，经营困难，赢利空间被极大压缩；特别是民营企业，甚至出现倒闭或停产。究其主要原因就是因为这些企业没有拥有可以和竞争对手相抗衡的核心竞争力，失去了这一重要保障，企业又怎能顺利度过经济发展的寒冬呢？ 2012年四季度钨、钼等金属均跌至低谷后，持续在低水平徘徊，稀土价格更是长期在低位徘徊。而钨产品一方面由于日本、欧美地区和国内硬质合金深加工产品产量大幅度下降，APT需求急剧减少，另一方面国内钨冶炼厂产能过剩，使APT供需严重失衡，供大于求的局面短期内是难以改变的。世界经济低迷，国内经济要发展，面临的最大问题就是要扩大内部消费。有些外国的硬质合金生产企业看中中国的经济发展趋势，纷纷在中国布局。因此，在中国，钨产业的竞争就逐步过渡到整体产业链实力的较量，竞争会越来越激烈。厦钨公司作为钨行业的龙头企业，同样面临这些的问题。要想可持续发展，就需要不断地技术创新，不断地提升自主品牌的竞争优势，不断地提升自身的核心竞争力，才能赢得市场竞争。本文将结合美国学者普拉哈拉德(C.K.Prahalad)和英国学者哈默尔（GaryHamel）关于企业的核心竞争力战略理论，以厦钨公司主业--钨产业作为重点研究对象，通过对厦钨公司的发展环境、企业所面临的风险以及公司现有的竞争能力分析，提出构建和提升公司核心竞争力的策略：一、首先明确厦钨公司的战略定位和规划；二、持续推动技术创新；三、不断提高原料的自给能力；四、积极构建战略联盟和协同竞争体系；五、积极调整和优化产业机构并推动产业转移；六、建立良好的现代化运营机制和培育优秀的企业文化，进而达到进一步提升厦钨公司核心竞争力的目的，也只有这样，厦钨公司才能在如今瞬息万变的市场环境中获得持续的发展。
[Abstract]:Since August 2011, the global financial capital market has experienced severe turbulence, which has had many effects on our economy. Among them, the continuous decline in exports has led to the overstocking of enterprises' products, business difficulties, and greatly reduced profit margins; especially for private enterprises. Even close down or stop production. The main reason is that these enterprises do not have the core competitiveness to compete with their competitors. Without this important guarantee, how can the enterprises successfully survive the cold winter of economic development? After falling to a low level in the fourth quarter of 2012, tungsten, molybdenum and other metals continued to hover at low levels, and rare earth prices also hovered at low levels for a long time. Tungsten products, on the one hand, were due to Japan, In Europe, America and China, the output of cemented carbide products for deep processing has dropped sharply. On the other hand, the overcapacity of domestic tungsten smelters has caused a serious imbalance between supply and demand for APT. The situation of oversupply over demand is hard to change in the short term. The world economy is in the doldrums, and the biggest problem facing domestic economic development is to expand internal consumption. Some foreign cemented carbide manufacturers have a keen interest in China's economic development trend. As a result, in China, the competition in the tungsten industry will gradually transition to the strength of the overall industrial chain, and the competition will become more and more intense. In order to achieve sustainable development, it is necessary to continuously innovate technology, constantly improve the competitive advantage of independent brands, and constantly enhance their core competitiveness in order to win market competition. Based on the strategic theory of core competitiveness of enterprises by American scholar C. K. Prahaladand British scholar Gary Hamel, this paper will focus on the research object of Xiatungsten Company's main business-Tungsten industry, through the development environment of Xiamen Tungsten Company. Based on the analysis of the risks faced by enterprises and the existing competitive power of the company, the strategies to build and enhance the core competitiveness of the company are put forward: first, the strategic positioning and planning of Xiam-tungsten Company; second, the continuous promotion of technological innovation; third, To constantly improve the self-sufficiency of raw materials; fourth, to actively build strategic alliances and coordinated competition systems; fifthly, to actively adjust and optimize industrial institutions and promote industrial transfer; sixthly, to establish a good modern operating mechanism and foster excellent corporate culture, In order to further enhance the core competitiveness of Xiamen Tungsten Company, only in this way, Xiamen Tungsten Company can get a sustained development in the rapidly changing market environment.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.32

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