HD公司投标管理探析

发布时间：2018-03-01 22:00

本文关键词： 投标管理投标策略投标技巧　出处：《广东商学院》2013年硕士论文　论文类型：学位论文

【摘要】：在我国经济建设飞速发展和与世界经济环境接轨的大环境下，招投标已成为经济市场实现资源优化配置的重要方式之一。随着国内各行各业所涉及到的销售以及采购市场的规范化，自建筑工程市场开始，货物购销市场也引入了招投标竞争机制。机械设备和电子产品的批发和零售贸易行业也受到了来自招投标市场的冲击。我国主营机械设备和电子产品的批发和零售贸易企业在面对新市场环境挑战时,出现了企业的购销信息不对称、传统购销方式与招投标市场不匹配、投标管理体制不完善、中标率不高等一系列的问题。本论文首先从招评标的方式和方法入手，指出投标信息搜集、投标管理体制等方面改进的必要性，进而提出建立区域性的投标中心，实行投标项目制管理的设想，分析研究公司架构、经营模式、运营和工作流程等投标管理体制对HD公司中标率的影响，并在此基础上针对存在的问题进行归纳论证并找出改进方法。之后，通过对HD公司投标管理的案例实践来检验投标项目化管理和投标制改革的可行性。从而加强对投标项目的成本效益核算，，由降低单个项目成本达到降低总体经营成本，实现企业利润最大化的最终目标。最后，归纳总结影响企业中标率的关键因素，以此来解决机械和电子产品批发零售企业中标率低的问题。同时希望能够为主要从事机械和电子产品销售或其他具有招投标业务的批发零售企业提供理论借鉴。
[Abstract]:With the rapid development of China's economic construction and the integration with the world economic environment, Bidding has become one of the most important ways to realize the optimal allocation of resources in the economic market. The wholesale and retail trade of machinery and electronic products has also been affected by the bidding market. The wholesale and zero distribution of main machinery and electronic products in China. In the face of the challenges of the new market environment, There are a series of problems such as asymmetric information of purchase and sale of enterprises, mismatch between traditional purchasing and selling methods and bidding market, imperfect bidding management system, low bid winning rate, etc. This paper starts with the ways and methods of bidding evaluation. The paper points out the necessity of improving bidding information collection and bidding management system, and puts forward the idea of establishing regional bidding center, carrying out bidding project management, analyzing and studying the company structure and management model. The influence of bidding management system, such as operation and workflow, on the winning rate of HD company is discussed, and then the existing problems are summarized and demonstrated and the improvement methods are found. Through the practice of bidding management in HD company, the feasibility of the project management and the reform of bidding system is tested, so as to strengthen the cost and benefit accounting of the bidding project, from reducing the cost of a single project to reducing the overall operating cost. Finally, the paper summarizes the key factors that affect the winning rate of the bid. In order to solve the problem of low winning rate of machinery and electronic products wholesale and retail enterprises, we hope to provide theoretical reference for wholesale and retail enterprises mainly engaged in machinery and electronic products sales or other bidding business.
【学位授予单位】：广东商学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.4;F426.6

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