青岛五合通讯科技有限公司成长战略研究

发布时间：2018-03-02 10:22

本文关键词： IT系统集成五合公司成长战略竞争战略　出处：《中国海洋大学》2013年硕士论文　论文类型：学位论文

【摘要】：工T系统集成行业作为一类高科技的服务行业,是最近几年来在信息服务产业中发展势头尤为强劲的一个行业。从最初的以硬件产品销售为主导,到今天的硬件软化,再到将来的软件服务化、服务产品化。整个行业时时刻刻都在向前发展。作为这个行业中的中小企业也不得不跟随行业的发展去创新、去学习,以适应所面临的市场需求和行业需求。经济全球化是当今世界不可抗拒的潮流,中小企业在确保国民经济适度增长、缓解就业压力、优化经济结构等方面的作用越来越重要,对整个国民经济的发展更加具有战略价值。各个行业中的企业都在寻求自身的发展,而中小企业发展现状是需要理清自身发展中存在的突出问题,有针对性的采取措施解决企业外部和内部的约束,才能使企业自身能够得到健康、持久的发展。作为企业的创建者之一,本人经历了从企业的创建到企业的成长的整个过程。深刻体会到企业发展中的困难与艰辛。在企业成立的起初会面临很多的问题,比如：资金少、人员配备不够齐整、技术力量相对薄弱、公司形象不够强大等诸多困难。我们想要战胜诸多的困难,只能通过加强对企业成长问题的研究,逐步找出适合企业发展的新道路,才能使企业的发展少走弯路。全文共分七章,第一章导论,论述了写作背景、意义,研究的对象、内容及思路方法,本部分是全文的方向指导；第二章,通过对国内外相关理论文献的综述,加深了对企业战略的认知与了解,为后续分析奠定了理论基础；第三章,青岛五合通讯科技有限公司的外部环境分析,通过对宏观经济以及行业信息的分析,更加明确公司的定位；第四章,青岛五合通讯科技有限公司的内部环境分析,分析了公司运营与管理的现状；第五章,青岛五合通讯科技有限公司成长战略的规划,制定了青岛五合通讯科技有限公司发展战略,及其相应的竞争战略；第六章,青岛五合通讯科技有限公司成长战略的实施建议,制定了青岛五合通讯科技有限公司未来发展战略的具体实施措施；第七章,对全文的简单总结。本文我们通过以上章节,从整体的理论分析和文献综述,并通过用战略管理的理论工具,对青岛五合通讯科技有限公司的成长战略进行分析,目的在于启发众多中小科技型企业如何面对企业成长的问题。因为只有千千万万个企业强大起来,中国的经济才能长久不衰。
[Abstract]:As a kind of high-tech service industry, the industrial T system integration industry has a particularly strong development momentum in the information service industry in recent years. Then to the future software service, service production. The whole industry is moving forward all the time. As the small and medium-sized enterprises in this industry also have to follow the development of the industry to innovate, to learn, To meet the needs of the market and industry. Economic globalization is an irresistible trend in the world today. Small and medium-sized enterprises play an increasingly important role in ensuring the moderate growth of the national economy, alleviating employment pressure, optimizing economic structure, and so on. It has more strategic value for the development of the whole national economy. Enterprises in various industries are seeking their own development, while the development status quo of small and medium-sized enterprises needs to clear up the outstanding problems existing in their own development. Only by taking targeted measures to solve the external and internal constraints of the enterprise can the enterprise develop healthily and sustainably. As one of the founders of the enterprise, I have experienced the whole process from the establishment of the enterprise to the growth of the enterprise. I have a deep understanding of the difficulties and hardships in the development of the enterprise. At the beginning of the establishment of the enterprise, I will face many problems, such as: lack of funds, If we want to overcome many difficulties, such as inadequate staffing, relatively weak technical strength, insufficient corporate image, and so on, we can only gradually find a new path suitable for the development of enterprises by strengthening the study of the problems of enterprise growth. In order to make the development of enterprises less detours. The paper is divided into seven chapters, the first chapter is an introduction, which discusses the background, significance, object, content and method of the study, this part is the direction of the full text; the second chapter, through the review of relevant theoretical literature at home and abroad, It deepens the cognition and understanding of the enterprise strategy, and lays a theoretical foundation for the subsequent analysis. Chapter three, the external environment analysis of Qingdao Wuhe Communication Technology Co., Ltd., through the analysis of macroeconomic and industry information, Chapter 4th, the analysis of the internal environment of Qingdao Wuhe Communication Technology Co., Ltd., analyzes the current situation of the company's operation and management, and the 5th chapter, the planning of the growth strategy of Qingdao Wuhe Communication Technology Co., Ltd. The development strategy of Qingdao Wuhe Communication Technology Co., Ltd and its corresponding competitive strategy are formulated. Chapter 6th, the implementation of the growth strategy of Qingdao Wuhe Communication Technology Co., Ltd. The implementation measures of the future development strategy of Qingdao Wuhe Communication Technology Co., Ltd. 7th chapter, a brief summary of the full text. In this paper, through the above chapters, from the overall theoretical analysis and literature review, and through the use of strategic management theory tools, the growth strategy of Qingdao Wuhe Communication Technology Co., Ltd. The aim is to enlighten many small and medium-sized science and technology enterprises how to face the problem of enterprise growth, because only when tens of millions of enterprises become strong, China's economy will last forever.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.63

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