价值创新的商业模式研究

发布时间：2018-03-03 01:17

本文选题：价值创新　切入点：商业模式　出处：《新疆财经大学》2013年硕士论文　论文类型：学位论文

【摘要】：商业模式概念的兴起得益于上世纪九十年代互联网经济的高速发展。这一概念一出世就给现实的商业世界带来了巨大影响，在世界范围内造就了一个个的财富神话。美国的著名管理学家彼得德鲁克曾经一针见血地指出：“当今企业之间的竞争，不是产品之间的竞争，而是商业模式之间的竞争。“商业模式的优劣高下能够明显地影响企业的经营绩效，影响企业在市场上的获利能力、企业的核心竞争力、企业的行业内的知名度，从而最终影响到企业的成长。而商业模式的创新路径各有不同，但商业模式创新的实质在于价值创新。本文旨在通过对国内外关于商业模式大量文献资料的查阅和对商业模式设计的研究，以美国苹果公司为案例进而分析价值创新的商业模式，从而提出商业模式的创新路径。本文的研究框架如下：第1章绪论：对研究背景和意义进行阐述，并介绍本文的研究内容、方法、创新和不足之处；第2章文献综述：通过查阅大量国内外关于商业模式研究的文献资料，提出本文界定的商业模式概念；第3章商业模式的设计：在前文理论研究的基础上，提出并分析商业模式设计的原则、影响因素、步骤和方法；第4章依据上文研究的商业模式设计的原则、影响因素、方法及步骤，，结合美国苹果公司这一十分典型的价值创新的商业模式案例进行对应商业模式设计的研究；第5章根据本文的理论研究及案例分析，提出商业模式价值创新的路径。
[Abstract]:The rise of the business model concept benefited from the rapid development of the Internet economy in -10s, which had a huge impact on the real business world as soon as it was born. A wealth myth has been created around the world. Peter Drucker, a famous American management scientist, once pointed out: "the competition between enterprises today is not competition between products." It is competition between business models. "the advantages and disadvantages of the business model can significantly affect the business performance of the enterprise, the profitability of the enterprise in the market, the core competitiveness of the enterprise, and the visibility of the industry in the enterprise. The innovation path of business model is different, but the essence of business model innovation lies in value innovation. The purpose of this paper is to analyze the business model of value innovation by consulting a large amount of literature about business model at home and abroad and studying the design of business model, taking Apple Corporation of America as a case study. The research framework of this paper is as follows:. Chapter 1: introduction to the background and significance of the study, and introduce the research content, methods, innovations and deficiencies; Chapter 2 literature review: by consulting a large number of domestic and foreign literature on business model research, the concept of business model defined in this paper is put forward. Chapter 3 the design of business model: on the basis of the previous theoretical research, the principles, influencing factors, steps and methods of business model design are put forward and analyzed. In chapter 4, according to the principles, influencing factors, methods and steps of the business model design mentioned above, combining with the typical value innovation business model case of the American Apple Corporation, the corresponding business model design research is carried out. Chapter 5 puts forward the path of value innovation of business model according to the theoretical research and case analysis of this paper.
【学位授予单位】：新疆财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F416.63

【参考文献】