F电子公司销售部管理沟通对策研究

发布时间：2018-03-03 19:24

本文选题：F电子公司　切入点：销售部　出处：《大连理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：行政组织中人和人之间、人和组织之间、组织和组织之间通过卓越有效的交流和沟通,从而实现高效能的管理活动。基本上可以说,管理活动就是连续的沟通过程。通过沟通,才能进行管理活动,才能达到目标管理。随着企业重视组织中有效的沟通,能使成员更全面地了解和掌握有关管理目标的各种信息,加强了解,协调配合,建立大局观,接受统一指挥,清晰明了总体目标、部门目标和各自的任务与职责,在目标确认、建立和实现的进程中,始终保持着责任感和认同感,从而形成组织合力,加强合作,加快目标的实现进程。管理沟通对于企业的重要性不言而喻。本论文就是基于这种情况,把F电子公司销售部内存在的沟通问题作为研究目标,是从实践上为推动行业内相关、类似企业的管理沟通的发展提供参考。 F电子公司是一家跨国公司,主营业务是医疗保健大型仪器类产品。在该公司的销售部内,由于管理模式简单,沟通方式单一,沟通的时效性和实效性都很差,加上文化的巨大差异,日积月累就体现出沟通的不顺畅、无效率和无效果等问题,主要表现在有用信息来源少、沟通更新传递速度慢、信息失真、横向沟通障碍等,这些问题的存在导致企业员工消极沟通,缺乏互动,会议变成一言堂,管理层获得一线员工反馈的渠道狭窄,外籍员工与本地员工文化差异巨大,除了业务的联系外很难有深入的交流,沟通不畅,严重影响了企业的运营效率,降低了企业的竞争力。本论文针对F电子公司销售部沟通管理的现状,对存在的问题进行了详尽的剖析,制定一个符合市场需求的管理沟通模式。首先,本文对F电子公司所面临的市场状况、政策环境等因素进行分析,然后又对公司销售部存在沟通的问题进行总结和阐述,最后对现状进行分析,指出问题。在此基础上,提出行之有效的管理沟通模式。通过对F电子公司销售部的管理沟通模式的探讨,帮助公司理顺沟通,增加在市场中的竞争力,同时推动类似或相关企业对管理沟通模式创新的思考。
[Abstract]:In administrative organizations, between people, between people and organizations, between organizations and organizations through excellent and effective communication and communication, thus achieving highly effective management activities. Basically, management activities are a continuous process of communication. As enterprises attach importance to effective communication in the organization, they can enable members to fully understand and master all kinds of information about management objectives, strengthen understanding, coordinate and cooperate, and establish overall vision, Under unified command, with a clear understanding of the overall objectives, departmental objectives and respective tasks and responsibilities, maintaining a sense of responsibility and a sense of identity in the process of recognizing, establishing and achieving the objectives, thus forming organizational synergies and strengthening cooperation, The importance of management communication to enterprises is self-evident. Based on this situation, this paper takes the communication problems in sales department of F Electronics Company as the research goal, is to promote the industry related in practice. Similar enterprise management communication development provides the reference. F Electronics Company is a multinational company, the main business is medical care equipment products. In the sales department of the company, because of the simple management model, the communication mode is single, the communication time and effectiveness are very poor. Coupled with the huge cultural differences, the accumulated amount of time has shown some problems such as poor communication, inefficiency and ineffectiveness. These problems are mainly reflected in the lack of useful information sources, the slow speed at which communication is updated and transmitted, the distortion of information, and the obstacles to horizontal communication, etc. These problems lead to negative communication, lack of interaction, arbitrary meetings, narrow channels for managers to get feedback from front-line staff, and huge cultural differences between foreign and local employees. In addition to business contact, it is very difficult to communicate deeply, communication is not smooth, which seriously affects the operation efficiency of enterprises and reduces the competitiveness of enterprises. According to the current situation of communication management in sales department of F Electronics Company, this paper makes a detailed analysis of the existing problems, and formulates a management communication mode that conforms to the market demand. Firstly, this paper analyzes the market situation faced by F Electronics Company. The policy environment and other factors are analyzed, and then the problems of communication in the sales department are summarized and elaborated. Finally, the current situation is analyzed, and the problems are pointed out. On this basis, Put forward the effective management communication mode. Through the discussion of the management communication mode of F electronic company's sales department, help the company to straighten out the communication, increase the competitiveness in the market, At the same time to promote similar or related enterprises to the management of communication mode innovation thinking.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.92;F426.63

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