炼化产业升级背景下ZSY建设公司发展战略研究

发布时间：2018-03-05 23:20

本文选题：炼化产业升级　切入点：发展战略　出处：《兰州理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着改革开放的发展,中国经济也正在以高速持续的发展,人民生活水平也在逐渐提高。国有企业在国民经济发展中一直处于主导地位,在经济发展过程中贡献了非常重要的力量。因此,为了提高国有企业在国际市场的竞争力,我国正在积极进行国有企业的改革,通过全面加强企业管理,建立现代化的企业制度,为国有企业的发展创造新机遇。作为兰州最大的建设企业,ZSY建设公司经营业绩的好坏也会影响到政府的财政收入和经济发展,企业承担的社会责任也在企业壮大的同时逐渐加重。同时由于ZSY建设公司发展历史悠久,存在很多历史遗留问题需要解决。ZSY建设公司必须根据自身的具体情况进行定位,在发展中不断提高管理水平,实现企业的可持续发展。战略的形成阶段也就是战略的制定阶段,战略的评价阶段也就是战略管理分析的过程,本文基于ZSY建设公司的发展背景着重对这两个阶段进行分析。首先使用战略管理的理论和工具对ZSY建设公司目前的外部环境进行分析和评价。就外部宏观环境、石油行业发展状况和ZSY建设公司目前的竞争地位进行分析和评价,并由此确定ZSY建设公司目前面临的外部机会和威胁。其次主要是根据企业的资源优势和市场竞争情况,使用多种分析方法和手段列出可供选择的战略方案,并从有助于战略目标实现的角度出发,以适用性、可接受性和可行性为原则,进行定性和定量的评价,从而正式形成ZSY建设公司的发展战略规划。最后针对ZSY建设公司的现状,按照企业战略实施的具体要求,对战略实施造成影响的因素进行分析,从而保障战略实施的结果与战略目标不发生偏移,否则战略不仅不会适应管理的具体需求,还会影响企业的可持续发展。
[Abstract]:With the development of reform and opening up, the Chinese economy is developing at a high speed and the living standards of the people are also gradually improving. State-owned enterprises have always been in the leading position in the development of the national economy. Therefore, in order to improve the competitiveness of state-owned enterprises in the international market, China is actively carrying out the reform of state-owned enterprises, by comprehensively strengthening enterprise management, The establishment of a modern enterprise system will create new opportunities for the development of state-owned enterprises. As the largest construction enterprise in Lanzhou, the performance of ZSY construction company will also affect the government's financial revenue and economic development. At the same time, the social responsibility of the enterprise is also gradually aggravated while the enterprise is growing. At the same time, because of the long history of ZSY construction company, there are many problems left over from history that need to be solved. ZSY construction company must be positioned according to its own specific situation. In the development of continuous improvement of management, to achieve sustainable development of enterprises. The forming stage of strategy is the stage of strategy formulation, and the stage of strategy evaluation is the process of strategic management analysis. Based on the development background of ZSY Construction Company, this paper focuses on the analysis of these two stages. Firstly, using the theory and tools of strategic management to analyze and evaluate the current external environment of ZSY Construction Company. The development of petroleum industry and the current competitive position of ZSY construction company are analyzed and evaluated, and the external opportunities and threats faced by ZSY construction company are determined. Secondly, according to the resource advantage and market competition of the enterprise, Using a variety of analytical methods and tools to list the strategic options available and to undertake qualitative and quantitative evaluations, based on the principles of applicability, acceptability and feasibility, from a perspective that contributes to the achievement of the strategic objectives, Finally, according to the current situation of the ZSY construction company, according to the specific requirements of the implementation of the enterprise strategy, the factors that affect the implementation of the strategy are analyzed. Therefore, the result of the strategy implementation and the strategic goal will not be offset, otherwise the strategy will not only not meet the specific needs of management, but also affect the sustainable development of enterprises.
【学位授予单位】：兰州理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.92

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