民生银行对宜宾白酒行业发展金融支持的研究

发布时间：2018-03-07 05:17

本文选题：民生银行　切入点：特色银行　出处：《电子科技大学》2013年硕士论文　论文类型：学位论文

【摘要】：中国民生银行成都分行为响应总行“特色银行”的战略，结合本区域特点，决定全力拓展四川地区白酒特色金融服务，争取用三到五年的时间，形成成都分行白酒金融的强势品牌，做中国白酒产业金融的领导者，成为白酒产业和金融同业中最具市场影响力的商业银行；同时，结合民生银行三大战略，，将民营、小微和私人银行客户一体化推进，以专业打造特色，以特色促进效益，实现“效益银行”。本文以中国民生银行成都分行宜宾地区白酒行业所开发的客户为研究对象，结合中国民生银行“特色银行”和其它战略部署，对中国民生银行如何通过在日益激烈的行业竞争市场中，如何利用民生银行服务优势、产品优势等，促进企业融资的有效开展进行了简要阐述。通过对成都市五粮液专卖店协会和叙府酒业的特点和发展状况分析，指出了差异化和多原发展是提升竞争力的重要途径。本文的研究结论有利于民生银行进一步开拓白酒行业，使民生银行从同质化竞争日益激烈的金融机构中脱颖而出，把民生银行小微金融做成一种可持续发展的商业模式。
[Abstract]:In response to the strategy of the head office of "characteristic Bank", the Chengdu Branch of the Minsheng Bank of China has decided to make every effort to expand the special financial services of liquor in Sichuan, and to strive for a period of three to five years. To form a strong brand of liquor finance in Chengdu Branch, to become the leader of Chinese liquor industry finance, to become the most influential commercial bank in liquor industry and financial industry, and to combine the three major strategies of Minsheng Bank, Small and micro-and private bank customers to promote the integration of professional to create characteristics, with characteristics to promote efficiency, to achieve "benefit banks." This paper takes the clients developed by the liquor industry in Yibin area of Chengdu Branch of Minsheng Bank of China as the research object, combined with the "characteristic Bank" of Minsheng Bank of China and other strategic plans. How the Minsheng Bank of China can make use of the service advantages and product advantages of Minsheng Bank in the increasingly fierce industry competition market, Through the analysis of the characteristics and development situation of Wuliangye specialty store association and Xufu liquor industry in Chengdu, It is pointed out that differentiation and multi-original development are important ways to enhance competitiveness. The conclusion of this paper is helpful for Minsheng Bank to further develop liquor industry and to make Minsheng Bank stand out from the increasingly competitive financial institutions. Make Minsheng bank micro-finance a sustainable business model.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F832.3;F426.82

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