基于危机生命周期的LT食品公司危机管理体系研究

发布时间：2018-03-10 08:27

本文选题：危机生命周期　切入点：危机管理体系　出处：《东北大学》2013年硕士论文　论文类型：学位论文

【摘要】：民以食为天。作为全球第一大食品消费国和美食大国,我国的食品行业不断发展,已经成为了我国重要的经济增长点。近年来,消费者对食品安全的关注程度日益增强,对食品品质的要求也日趋提高,但是我国重大食品安全事故的频频发生,屡屡刺激着公众的神经,导致公众对食品行业的信任度大幅度降低,严重影响到食品企业的生存和发展。本文所研究的LT食品公司是以面包生产为主的私营上市公司。经过多年发展,公司已经具备一定的危机管理能力,并根据自身实际情况建立了危机管理体系,但在实践中发现由于近年来伴随我国互联网的迅猛发展、网民数量的急剧攀升和自媒体的兴起,企业经营背景环境和危机传播模式已经发生了翻天覆地的变化,公司传统的危机管理体系已经不能完全适应企业的经营发展水平。为了最大限度避免以及降低危机事件对企业的影响,建立整套针对网络环境的危机管理体系已然成为企业刻不容缓的工作。本文基于企业生命周期理论角度,结合其他相关危机管理理论,对LT食品公司的现行危机管理体系进行剖析,通过实例归纳建立网络环境下企业危机生命周期模型,模型将危机从出现到消灭的生命全过程分为四个阶段一一进行说明,并以模型为基础,分析企业危机的新特征。新特征包括网络环境下企业危机呈现出的引发原因复杂多变、信息传播者与接受者界限模糊、公众力量更加强大、信息传播速度更快、消除影响更难等新特征,和网络环境下企业危机生命周期模型的潜伏期更短、更快进入爆发期、危机持续期更长等新特征。依据分析结果,为LT食品公司从危机管理原则、企业组织架构到四个阶段的工作内容重塑危机管理体系,希望通过新危机管理体系的建立增强LT食品公司危机管理效能,提升品牌形象,增强公司的竞争实力。
[Abstract]:As the world's largest food consumer and food country, China's food industry has been developing continuously and has become an important economic growth point in China. In recent years, consumers' attention to food safety has increased day by day. The demand for food quality is also increasing. However, the frequent occurrence of major food safety accidents in China has repeatedly stimulated the public's nerves and led to a significant decrease in public trust in the food industry. The LT food company studied in this paper is a private listed company which mainly produces bread. After years of development, the company has a certain ability of crisis management. And has established the crisis management system according to its own actual situation, but found in the practice because of the rapid development of our country's Internet in recent years, the number of Internet users rose sharply and the rise of self-media. Business background environment and crisis communication mode have changed dramatically. The company's traditional crisis management system can no longer fully adapt to the level of business development. In order to minimize and minimize the impact of crisis events on enterprises, The establishment of a whole set of crisis management system for the network environment has become an urgent task for enterprises. Based on the theory of enterprise life cycle, this paper combines other related crisis management theory. This paper analyzes the current crisis management system of LT Foods Company and establishes the enterprise crisis life cycle model under the network environment through examples. The model divides the whole life process of crisis from emergence to extinction into four stages to explain one by one. Based on the model, this paper analyzes the new characteristics of the enterprise crisis, including the complex and changeable causes of the enterprise crisis under the network environment, the blurring of the boundary between the information disseminator and the receiver, and the more powerful public power. New features such as faster dissemination of information, more difficult to eliminate impacts, and shorter incubation period of enterprise crisis life cycle model in network environment, faster entry into outbreak period, longer crisis duration and other new characteristics. For LT food company from the crisis management principle, the enterprise organization structure to the four stages work content reconstructs the crisis management system, hoped through the new crisis management system establishment enhances the LT food company crisis management efficiency, enhances the brand image, Strengthen the competitive strength of the company.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.82;F272.3

【参考文献】