中国风电自动化服务市场供应商关键成功因素研究

发布时间：2018-03-11 17:05

本文选题：风电　切入点：自动化服务　出处：《华北电力大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着自动化产品在风力发电行业的广泛应用和制造业服务化理念的深化发展,风电自动化服务行业作为一个新兴行业,正在悄然兴起。随着我国风力发电行业逐渐回归理性的稳健发展和客户对于自动化服务需求的不断提高,风电自动化服务行业将日趋走向成熟,并成为自动化大鳄争相抢夺的重要市场。本文重点采用行业领导厂商或典型企业特点分析法、专家访谈法、矩阵评价法等一系列企业战略管理的方法,分析和识别中国风电自动化服务市场上供应商的关键成功因素,并对各个关键成功因素的重要程度进行评估和排序。本文首先对中国风电自动化服务市场供应商关键成功因素研究这一课题的研究目的和意义进行了简单的介绍,并且对近年来关于风电自动化服务市场供应商关键成功因素研究的国内外优秀的研究成果进行分析与总结；文章接下来对风电行业和风电自动化服务行业的历史和现状进行了描述,对行业特点进行了归纳和总结,并对其未来发展趋势进行了展望；文章第三部分在介绍了关键成功因素分析理论的基础之上,先后运用PEST分析法和波特五力模型等分析方法,结合风电自动化服务市场的特性,对所有可能影响供应商经营活动的因素进行了初步总结,随后通过对业内领导企业行为模式以及其为该行业客户提供系统性解决方案的典型案例研究,对该行业的关键成功因素进行进一步筛选；文章接下来使用专家访谈法,对这关键成功因素的选取进行客观地调查,并根据专家意见反馈的结果,对关键成功因素进行筛选、修正和补充。在此基础之上,将专家访谈法和矩阵分析法结合运用,对关键成功因素的重要性进行评估和排序。最终得出风电自动化服务市场供应商关键成功因素共九项,按照重要程度排序依次是：服务定制化、专业技术水平领先、客户关系良好、问题处理效率高、行业经验丰富、服务响应速度快、服务附加值高、国家政策扶持、市场环境相对稳定。本文不但为自动化供应商提供了提升市场竞争力的建议,也为风电行业从业企业提供了评价和选择自动化服务供应商的参考依据,文中所使用的分析方法也可以应用在其他行业或企业的关键成功因素分析和研究中。
[Abstract]:With the wide application of automation products in wind power industry and the deepening development of service concept in manufacturing industry, wind power automation service industry as a new industry, Wind power industry is rising quietly. With the steady development of wind power industry and the increasing demand of customers for automation service, wind power automation service industry will become mature day by day. This paper focuses on a series of strategic management methods, such as industry leading manufacturer or typical enterprise characteristic analysis method, expert interview method, matrix evaluation method and so on. The key success factors of suppliers in China wind power automation service market are analyzed and identified, and the importance of each key success factor is evaluated and ranked. In this paper, the purpose and significance of the research on the key success factors of Chinese wind power automation service market are introduced. And in recent years on the wind power automation service market supplier key success factors research at home and abroad outstanding research results are analyzed and summarized; The paper then describes the history and present situation of wind power industry and wind power automation service industry, summarizes the characteristics of the industry, and prospects its future development trend. In the third part, on the basis of introducing the theory of key success factor analysis, PEST analysis method and Porter's five force model are used to analyze the characteristics of wind power automation service market. After a preliminary summary of all the factors that may affect the business activities of suppliers, a typical case study of the behavior patterns of industry-led enterprises and their systematic solutions for customers in the industry is carried out. The key success factors of the industry are further screened, and the selection of the key success factors is investigated objectively by using the method of expert interview, and the key success factors are screened according to the feedback results of the experts. On the basis of this, the expert interview method and matrix analysis method are combined to evaluate and rank the importance of key success factors. Finally, nine key success factors of wind power automation service market supplier are obtained. According to the order of importance, the order is: customized service, leading professional technology, good customer relationship, high efficiency of problem handling, rich industry experience, fast service response speed, high service added value, state policy support, The market environment is relatively stable. This paper not only provides suggestions for automation suppliers to enhance market competitiveness, but also provides reference for wind power industry enterprises to evaluate and select automatic service providers. The analytical methods used in this paper can also be applied to the analysis and research of key success factors in other industries or enterprises.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.61

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