北京福田戴姆勒专用汽车公司发展战略研究

发布时间：2018-03-14 13:04

本文选题：北京福田戴姆勒　切入点：专用汽车　出处：《安徽大学》2013年硕士论文　论文类型：学位论文

【摘要】：我国专用汽车行业经过10年大发展之后,已经进入“白热化”竞争状态；专用汽车行业集中度不断提高,同时面临战略转型及结构调整。如何让企业在剧烈市场竞争中立于不败之地并获得长期健康发展,是企业高级主管人员必需面对,需要努力解决的问题。战略制定是在充分认识专用汽车发展特点基础上,寻求变革不断创新,明确企业发展定位的过程。福田戴姆勒总体发展战略的实施可以提升福田戴姆勒专用汽车业务市场竞争力,同时为福田戴姆勒专用汽车业务下一步发展指明方向。本文首先论述了论文的选题背景、研究目的和意义、内容、方法及思路；其次对战略管理理论及国内外文献进行研究；再次研究影响专用汽车行业发展的国内外经济、技术环境、专用汽车行业发展现状进行分析,深入分析国内外专用汽车行业发展趋势,运用五力模型分析方法,综合分析福田戴姆勒专用汽车的现状,揭示企业发展机会及面临的挑战；然后对北京福田戴姆勒专用汽车公司内部发展环境进行进行深入分析,找出影响公司发展的优势与劣势；通过SWOT分析选择北京福田戴姆勒专用汽车总体发展战略及目标；最后制定北京福田戴姆勒专用汽车公司战略实施对策。本论文共分六章,第一章主要阐述福田戴姆勒专用汽车公司发展战略研究论文选题的背景,明确研究的内容、研究的方法及思路。第二章主要阐述战略管理理论及国内外研究成果。国外关于战略的最新研究成果主要为战略决策过程理论、顾客让渡价值理论、商业生态理论等。国内战略研究主要涉及柔性战略、大规模定制、4E战略营销及公司多元化战略等。第三章主要分析专用汽车行业竞争环境。首先分析影响专用汽车发展的国内外最新政策法规环境、商业环境、经济发展环境。其次分析专用汽车行业国内外市场整体运行情况,区域布局及技术状况,预测专用汽车市场需求。然后从国内外视角探讨专用汽车行业发展趋势。最后通过五力模型分析了专用汽车行业存在的威胁。第四章主要对北京福田戴姆勒专用汽车公司内部发展环境进行深入分析研究,找出公司发展的优势及劣势。本章主要从北京福田戴姆勒公司发展现状,公司内部资源进及核心竞争力三个方面进行分析。第五章北京福田戴姆勒专用汽车公司发展战略选择。首先采用SWOT模型分析了北京福田戴姆勒专用汽车优势、劣势、风险、机会,找到企业发展的机会；其次根据公司发展的优势、劣势、机会及挑战选择公司发展战略及目标。第六章制定北京福田戴姆勒专用汽车公司总体发展战略实施对策。根据北京福田戴姆勒专用汽车存在的问题及发展机会,制定总体发展战略实施对策。最后对北京福田戴姆勒专用汽车公司总体发展战略研究进行了相应的总结和展望,并对研究结果的不足进行说明,指出下一步研究方向。
[Abstract]:Our special automobile industry after 10 years of development, has entered the intense competition; special automobile industry concentration continues to increase, facing strategic transformation and structural adjustment at the same time. How to make the enterprise in an invincible position and obtain long-term healthy development in the fierce market competition, is the enterprise senior executives must face, need to solve the problem.
The strategy is in full understanding of special vehicle development on the basis of the characteristic change seeking innovation, clearly defined enterprise development process. The implementation of the overall development strategy of the Foton Daimler Foton Daimler Automotive special business can enhance the market competitiveness, at the same time as the Foton Daimler Automotive business for the next step in the development direction.
This paper first discusses the research background, research purpose and significance, contents, methods and ideas; secondly, the research on the strategic management theory and literature at home and abroad; again influence on the development of the automotive industry for the domestic and international economic and technical environment, special vehicle industry development present situation analysis, in-depth analysis of the development of the automotive industry at home and abroad the trend, using five forces model analysis method, comprehensive analysis of the current situation of Foton Daimler special automobile, reveals the enterprise development opportunities and challenges; and then the internal environment for the development of Beijing Foton Daimler special automobile company to conduct in-depth analysis, find out the advantages and disadvantages that affect the development of the company; through the analysis of the SWOT Beijing Foton Daimler special automobile overall development strategy and finally, the formulation and implementation of strategy target; Beijing Foton Daimler Motor Company special strategy.
This paper is divided into six chapters. The first chapter mainly expounds the background of choosing research topics of Futian Daimler special vehicle company, and specifies the contents, methods and ideas of the research.
The second chapter mainly elaborates the strategic management theory and research achievements. The latest research achievement about strategy for strategic decision process theory, customer delivered value theory, business ecosystem theory. Domestic research mainly involves the strategy of flexible strategy, mass customization, 4E marketing strategy and diversification strategy.
The third chapter mainly analyzes the special automobile industry competition environment. First analyze the special automobile development at home and abroad the latest policy environment, business environment, the environment of economic development. Secondly the overall operation of the special automobile industry at home and abroad market, regional layout and technical conditions, forecast special automobile market demand. Then from the perspective of special vehicles at home and abroad the development trend of the industry. Finally the presence of special vehicle industry threat analysis by using five forces model.
The fourth chapter focuses on the internal environment for the development of Beijing Foton Daimler special automobile company in-depth analysis, find out the advantages and disadvantages of the company development. This chapter mainly from the development status of Beijing Foton Daimler company, the three aspects of internal resources and core competitiveness are analyzed.
The development strategy of the fifth chapter, Beijing Foton Daimler special automobile company. Firstly, using SWOT model to analyze Beijing Foton Daimler Automotive advantages, disadvantages, opportunities, risks, find enterprise development opportunities; secondly, according to the company's development strengths, weaknesses, opportunities and challenges of development strategy and goals.
The sixth chapter formulating the implementation strategy of Beijing Futian Daimler special vehicle company's overall development strategy. According to the existing problems and development opportunities of Beijing Futian Daimler special vehicle, we formulate the overall development strategy implementation strategy.
Finally, we summarize and prospect the overall development strategy of Futian Daimler special vehicle company in Beijing, and illustrate the shortcomings of the research results, and point out the next research direction.

【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.471

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