国邦美家居建材卖场的发展对策研究

发布时间：2018-03-15 22:36

本文选题：建材家居卖场　切入点：国邦美家居建材卖场　出处：《安徽大学》2013年硕士论文　论文类型：学位论文

【摘要】：建材家居卖场作为流通市场中的重要力量,为我国建材家居产品的供销做出了巨大贡献。虽然我国十几年前就已经出现了建材家居卖场,但其中很多建材卖场处于逐步创新的阶段,还远远没有成熟,仍存在着很多问题。在今天异常激烈的市场环境下,我国的建材家居零售企业和建材家居卖场都面临着更加复杂的经营环境。在这样的环境下,诸如建材家居卖场怎样正确认识行业特征和发展趋势、建材家居卖场如何找到并运用符合自身实际的发展模式等问题,都已经成为业界关心的重大课题。本文首先阐述了企业战略管理的相关基础理论以及国内外研究综述,这些理论部分的分析为后面的实际问题解决和研究提供了有力的基础；接着论述了建材家居卖场的现状特征,对建材家居卖场面临的外部环境进行了全面分析,并详细剖析国内外建材家居卖场的发展趋势；然后以国邦美家居建材卖场为例,对国邦美家居建材卖场的发展现状、优劣势特点等进行系统分析,并在认真调研的前提下深度挖掘出国邦美家居建材卖场目前存在的诸如自身定位不准确、人才管理不到位、缺乏长远战略等主要问题和成因；最后,针对现存问题和成因,进行逐一分析,对国邦美家居建材卖场发展战略的制定和具体实施提出合理化的对策,从而为国邦美家居建材卖场的可持续健康发展提供指导性建议,以应对日益激烈的市场竞争。希望通过本文的研究,能够对国邦美家居建材卖场规范运营和健康发展提供有益的帮助,同时也希望能够为国内同类建材家居卖场的发展创新提供一些参考和借鉴。
[Abstract]:As an important force in the circulation market, building materials home stores have made great contributions to the supply and marketing of building materials household products in our country. Although the building materials home stores have appeared in our country more than ten years ago, However, many of these building materials stores are in the stage of gradual innovation, far from mature, and there are still many problems. In today's extremely fierce market environment, Our country's building materials home retail enterprises and building materials home stores are facing a more complex business environment. In such an environment, such as building materials home stores how to correctly understand the characteristics of the industry and development trends, How to find and apply the development mode that accords with their own reality has become an important issue concerned by the industry. In this paper, the related basic theories of enterprise strategic management and the domestic and foreign research are reviewed. The analysis of these theoretical parts provides a strong foundation for the practical problem solving and research. Then it discusses the current characteristics of the building materials home store, analyzes the external environment of the building materials home store, and analyzes the development trend of the domestic and foreign building materials home market in detail, and then takes the Guobangmei household building materials store as an example. This paper systematically analyzes the current situation, advantages and disadvantages of the domestic building materials stores in the country and the United States of America, and, on the premise of serious investigation, deeply excavates the current existing domestic building materials stores abroad, such as inaccurate self-positioning and inadequate talent management. Finally, in view of the existing problems and causes, this paper analyzes the existing problems and causes one by one, and puts forward some reasonable countermeasures for the formulation and implementation of the development strategy of the home building materials market in China and the United States. In order to provide guidance for the sustainable and healthy development of the home building materials market, to cope with the increasingly fierce market competition. Through the research of this paper, I hope to provide useful help for the standardized operation and healthy development of the home building materials store, and also hope to provide some reference and reference for the development and innovation of the similar home building materials store in our country.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F721;F426.92

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