安徽TF茶叶公司发展战略的SWOT分析

发布时间：2018-03-17 02:00

本文选题：茶叶公司　切入点：SWOT分析　出处：《安徽大学》2013年硕士论文　论文类型：学位论文

【摘要】：本文通过对战略管理理论的研究现状概述,借助于现代企业战略管理的理论、方法,研究探索安徽TF茶叶公司发展方式转变的战略问题,以SWOT战略分析法为工具,在实践方面以期为安徽TF茶叶公司茶叶发展战略方向提供参考,同时也为我国其他类似地区转变经济发展提供方法指导。绪论简要阐述论文研究背景、意义、内容和方法,为企业的战略研究引入依据,并指出战略研究的现实意义。第二章：阐述茶叶产业发展的现状和趋势,并对安徽TF茶叶公司的外部宏观环境和微观环境进行分析。第三章：对SWOT模型的简介。第四章：对安徽TF茶叶公司发展现状作SWOT分析归类。对其发展的内部优势和劣势,外部所面临的机遇与威胁进行有系统有条理的分析,并初步构建安徽TF茶叶公司的SWOT模型。第五章：结合每三章、第四章对安徽TF茶叶公司的发展战略构想和对建议,得出一系列组织未来可选择对策,如：SO战略(增长性战略)、WO战略(扭转型战略)、ST战略(多种经营战略)、WT战略(防御型战略)。第六章确定TF茶叶公司目前的WO战略,并对其实施提出建议。第七章,结束语。
[Abstract]:In this paper, by summarizing the current research situation of the strategic management theory, with the help of the modern enterprise strategic management theory and methods, this paper studies and explores the strategic problems in the transformation of the development mode of Anhui TF tea company, using the SWOT strategic analysis method as a tool. In practice, it is expected to provide reference for Anhui TF Tea Company's tea development strategy, and also to provide method guidance for other similar regions in China to transform their economic development. The introduction briefly describes the research background, significance, content and methods of this paper. Introduce the basis for the strategic research of enterprises, and point out the practical significance of the strategic research. Chapter two: the present situation and trend of tea industry development, Chapter 3: brief introduction to SWOT model. Chapter 4th: SWOT analysis and classification of Anhui TF tea company's development status, its internal advantages and disadvantages. The external opportunities and threats are systematically analyzed, and the SWOT model of Anhui TF Tea Company is constructed preliminarily. Chapter 5th: combined with every three chapters and 4th chapters, the development strategy and suggestions of Anhui TF Tea Company are proposed. A series of possible countermeasures for the future of the organization are obtained, such as the growth strategy (growth strategy) and the WO strategy (the twisting strategy) (the diversified business strategy) and the WT strategy (defense strategy). Chapter 6th determines the current WO strategy of TF Tea Company. And puts forward the suggestion to its implementation. 7th chapter, concluding remarks.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.8

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