电子产品业闭环供应链定价策略及评价研究

发布时间：2018-03-19 09:14

本文选题：电子产品　切入点：闭环供应链　出处：《兰州交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着高科技的发展，电子、电器在人们的生活、工作中逐渐普及，很多电子消费品已成为人们生活和工作必不可少的部分。特别是手机、电脑、照相机等小型电子产品更新换代的速率不断加快，，当我们淘汰手中的旧产品，在尽情体验新科技带来愉悦的工作和生活的同时，我们也储藏了大量的电子废弃物。废旧电子、电器的随意处置,给我们健康的生活环境造成了严重威胁，同时了浪费了大量的自然资源。在资源危机和环境污染的双重压力下，电子废弃物的回收再制造被提上议事日程，电子产品闭环供应链管理模式也得到了政府、企业和学术界越来越多的关注。传统的电子产品正向供应链只关注产品从原材料采购到出售的过程，并没有考虑消费之后的废弃物处理及可用材料回收利用问题。怎样才能在提高资源利用率、保护环境的同时，增加企业的收益，电子产品闭环供应链管理模式为此带来了捷径。而利益分配问题是企业间构建闭环供应链体系的关键问题，怎样通过合理的价格机制对闭环供应链系统各成员之间的利润进行协调、分配，使得电子行业闭环供应链管理和谐、持续发展，这是一项新型、实用型的研究课题。论文针对这一问题,首先提出了课题研究的背景及意义，概述了电子产品业闭环供应链的相关理论，论述了我国电子产品业闭环供应链的运作现状及存在的问题，在借鉴国外成熟经验的基础上对我国电子行业闭环供应链体系构建策略提出几点对策和建议。接着针对生产商、分销商、第三方回收商以及消费者构成的闭环供应链系统，分别对五种常见的电子行业闭环供应链的运作模式（即分销商负责销售，生产商负责回收的运作模式；分销商负责分销及回收的运作模式；生产商和分销商联合决策的运作模式；生产商和分销商混合销售，混合回收的运作模式；分销商负责销售，第三方回收商负责回收的运作模式）运用博弈理论提出定价策略，建立相关数学模型，根据现实情况对模型做出合理的假设，得出了五种闭环供应链管理模式下的价格博弈均衡解及各节点企业的最大利润。并利用数值算例对五种定价模式下闭环供应链节点企业间的定价决策及利润分配进行了对比分析，得到了我国电子行业闭环供应链管理的一些启示。论文最后总结了全文的研究内容和创新点，指出了研究的不足和今后进一步的研究方向。
[Abstract]:With the development of high technology, electronics and electrical appliances are becoming more and more popular in people's life and work. Many consumer electronics have become an indispensable part of people's life and work, especially mobile phones and computers. The rate of replacement of small electronic products, such as cameras, is accelerating, and as we weed out our old products and experience the joy of work and life brought about by new technologies, we also store a lot of e-waste. The random disposal of electrical appliances poses a serious threat to our healthy living environment and wastes a lot of natural resources. Under the dual pressure of resource crisis and environmental pollution, the recycling and remanufacturing of electronic waste has been put on the agenda. The closed-loop supply chain management model of electronic products has also been paid more and more attention by the government, enterprises and academia. The traditional electronic products forward supply chain only focuses on the process of purchasing and selling the products from raw materials, without considering the waste disposal after consumption and the recycling of available materials. While protecting the environment, increasing the profit of the enterprise, the closed-loop supply chain management mode of the electronic product brings the shortcut to this, and the benefit distribution problem is the key problem of constructing the closed-loop supply chain system among the enterprises. How to coordinate and distribute the profit among the members of the closed-loop supply chain system through a reasonable price mechanism, so as to make the management of the closed-loop supply chain harmonious and sustainable development in the electronics industry, is a new and practical research topic. In order to solve this problem, firstly, the background and significance of the research are put forward, and the related theories of the closed-loop supply chain in the electronic products industry are summarized, and the operation status and existing problems of the closed-loop supply chain in the electronic products industry in China are discussed. Based on the mature experience of foreign countries, this paper puts forward some countermeasures and suggestions on the construction strategy of the closed-loop supply chain system in China's electronics industry. Then, it aims at the closed-loop supply chain system composed of producers, distributors, third-party recyclers and consumers. Five common operating modes of closed-loop supply chain in the electronic industry are discussed respectively (that is, the distributor is responsible for sales, the producer is responsible for the recovery, the distributor is responsible for the distribution and recovery, and the distributor is responsible for the operation of distribution and recovery). The operating mode of the joint decision of producer and distributor; the operation mode of mixed sale of producer and distributor, the operation mode of mixed recovery; the operation mode of distributor responsible for sale and the third party recycler taking charge of recycling; the use of game theory to put forward the pricing strategy. Establish relevant mathematical models and make reasonable assumptions about the models according to the actual situation. The equilibrium solution of price game and the maximum profit of each node enterprise under five closed-loop supply chain management modes are obtained. The pricing decision and profit distribution among the node enterprises in the closed-loop supply chain under five pricing modes are given by numerical examples. A comparative analysis was carried out. At last, the paper summarizes the research contents and innovation points of this paper, and points out the deficiency of the research and the future research direction.
【学位授予单位】：兰州交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.63

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