晋江市休闲食品产业发展策略研究

发布时间：2018-03-30 00:21

本文选题：休闲食品　切入点：晋江　出处：《福建农林大学》2013年硕士论文

【摘要】：随着我国经济发展和社会进步，休闲食品日益成为大众青睐食品。食品产业作为人类的产业，一个国家或地区食品产业的现代化水平和发展速度已成为判断该国或地区人民生活质量高低和改善程度的重要标志。晋江市是我国重要的休闲食品产业基地，已经形成了具有自身特色和品牌的优势，并呈现出一批国内外知名品牌。休闲食品产业对县域经济的贡献度和辐射效应不断提高，，其经济作用日益明显。晋江休闲食品企业在面临发展的极大机遇的同时，市场竞争的强度和风险也在与日俱增，晋江休闲食品产业将如何进一步发展?是晋江休闲食品行业面临的重要课题。文章结构主要分为六部分。第一部分为前言，交代本文的研究背景、目的与意义、研究内容与目标、研究方法等。第二部分为基本理论部分，对国内外有关休闲食品产业以及休闲食品产业发展战略的文献进行了梳理，在吸学者专家研究成果的基础上，分别对可持续发展理论、系统学理论、休闲经济学理论、产业竞争力评价理论等进行阐述。第三部分论述研究区域概况，主要包括产业发展背景、发展现状以及存在问题，并进行相关数据分析。第四部分根据钻石模型的分析框架，从生产要素、需求、相关支撑产业、企业、机遇、政府六个方面对晋江休闲食品产业竞争力进行分析。第五部分提出晋江休闲食品产业发展策略，主要有成本领先战略、品牌创建战略、集中目标战略、科技创新战略。第六部分为结论。
[Abstract]:With China's economic development and social progress, has become a popular leisure food favored food. Food industry as a food industry, industrial countries or regions of the level of modernization and the pace of development has become an important symbol of judging the quality of people's life level and Gai Shancheng of the country or the region. Jinjiang city is our country's important leisure food the industrial base, has formed its own characteristics and brand advantages, and presents a number of well-known brands at home and abroad. The leisure food industry on the regional economic contribution degree and the radiation effect of increasing its economic role is increasingly obvious. Leisure food enterprises in Jinjiang are facing great opportunities for development at the same time, the market competition strength and the risk in Jinjiang leisure food industry will grow with each passing day, how to further develop? Is an important issue facing Jinjiang leisure food industry.
The structure of this paper is mainly divided into six parts. The first part is the preface, the introduction of the research background, purpose and significance, research content and objectives, research methods. The second part is the basic theory part, the paper summarizes the domestic and foreign related leisure food industry and leisure food industry development strategy based on the literature, absorbing research experts and scholars results, respectively on the sustainable development theory, system theory, theory of leisure economy, industry competitiveness evaluation theory in this paper. The third part discusses the general situation of research area, mainly including the background of industry development, development status and problems, and related data analysis. The fourth part according to the analysis framework of diamond model, from the demand of production factors and, related and supporting industries, business opportunities, and carries on the analysis to the Jinjiang food industry competitiveness in six aspects. The fifth part puts forward the Jinjiang government Hugh The development strategy of leisure food industry mainly includes cost leading strategy, brand creation strategy, centralized target strategy, and scientific and technological innovation strategy. The sixth part is the conclusion.

【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.82

【参考文献】