九州通医药集团中药产业发展战略研究

发布时间：2018-04-06 21:08

本文选题：中药产业　切入点：经营　出处：《广西大学》2015年硕士论文

【摘要】：中医药是中华民族几千年的智慧结晶,它不仅为中华民族的繁衍和人民健康做出了不可磨灭的贡献,而且也极大地促进了医药事业的发展。近年来,随着我国经济不断发展、日益严重的人口老龄化程度以及越来越深的人民保健意识,这些都促使我国中医药行业应该不断的提高和发展自己来适应当今社会的需求。本文通过中药产业发展相关理论基础的综述,以九州通医药集团为主题,对其在中药产业方向发展的外部环境、产业发展的内部环境进行分析后,不仅根据九州通医药集团在中药产业经营发展中的特点,而且还根据整个市场的环境,利用SWOT分析法,为企业提供了进一步发展的方向。该方向是以对内发展优势的SO策略为主要发展策略,WO发展策略、ST发展策略以及WT发展策略为辅的发展战略。于此同时,还为九州通医药集团中药产业发展提供了战略部署、战略运营与战略控制方案,希望这些研究能为企业充分发挥其自身的优势、克服企业自身的劣势,合理整合资源以达到最终的目标提供一些帮助。也希望能为医药行业内的类似企业在产业经营发展战略研究方面提供一些具有参考价值的资料。
[Abstract]:Chinese medicine is the wisdom of the Chinese nation for thousands of years, it not only for the reproduction of the Chinese nation and the health of the people made indelible contribution, but also greatly promoted the development of medicine.In recent years, with the continuous development of our economy, the increasingly serious aging of the population and the deeper and deeper awareness of people's health care, all these urge the Chinese medicine industry to constantly improve and develop itself to meet the needs of today's society.In this paper, by summarizing the theoretical basis of the development of traditional Chinese medicine industry, taking Jiuzhoutong Pharmaceutical Group as the theme, this paper analyzes the external environment and the internal environment of its development in the direction of traditional Chinese medicine industry.Not only according to the characteristics of Jiuzhoutong Medical Group in the development of traditional Chinese medicine industry, but also according to the market environment, the use of SWOT analysis provides a further development direction for the enterprise.This direction is based on the internal development advantage of so strategy as the main development strategy WO development strategy St development strategy and WT development strategy as a supplementary development strategy.At the same time, it also provides a strategic plan, strategic operation and strategic control scheme for the development of traditional Chinese medicine industry in Kyushu Tong Medical Group. It is hoped that these studies can give full play to their own advantages and overcome their own disadvantages.Rational integration of resources to achieve the ultimate goal to provide some help.It also hopes to provide some reference materials for similar enterprises in pharmaceutical industry in the research of industrial management and development strategy.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.72

【引证文献】