揭阳市玩具产业发展战略研究

发布时间：2018-04-12 23:31

本文选题：玩具产业 + 产业集群　；参考：《华南理工大学》2013年硕士论文

【摘要】：玩具产业是揭阳市的传统特色产业之一。近年来，广东省委省政府实施“双转移”战略，珠三角等发达地区“腾笼换鸟”，玩具制造等低端产业逐步向外转移，给揭阳玩具产业发展提供了一次良好的机遇。揭阳是人口大市，发展玩具产业对解决就业民生问题更加具有重要意义。本论文在调查研究的基础上，运用SWOT分析方法，对揭阳玩具产业发展的基本情况和阶段性特征，产业发展的优势与劣势、面临的机遇与挑战进行了系统分析，明确提出把揭阳玩具产业作为地方支柱产业来培育的产业定位和建设具有国际竞争优势的区域制造基地、创新基地和区域集散中心的产业发展目标，以及主动承接珠三角产业转移、实施“四个优化”的发展战略，做强玩具产业价值链四个重点环节、构筑公共服务六大平台、建设一批产业园区及配套项目的战略任务。同时，从政府保障的角度，提出加强规划引导，促进产业集聚发展；加大扶持力度，优化产业集群发展环境；加强质量管理，不断完善质量信用体系；加强人才培养，建立产业人才培育体系；鼓励企业实施标准、名牌和专利战略，提高国际竞争力；坚持可持续发展，促进玩具产业与生态环境协调发展等对策建议。当今世界玩具消费市场不是在萎缩，而是在扩大；玩具产业发展面临新一轮的调整升级。揭阳市在特色工艺和产业链配套方面，，具有其他地区无法复制的区域优势，玩具产业发展的潜力巨大。近年来，揭阳玩具产业发展势头良好，成为经济发展的一个新亮点。只要抓住机遇，发挥优势，扬长避短，一定能够实现揭阳玩具产业集群发展的目标。
[Abstract]:The toy industry is one of the traditional special industries in Jianyang City . In recent years , Guangdong Provincial Committee of Guangdong Province has implemented " double transfer " strategy , and the low - end industries such as " double transfer " strategy and toy manufacture have gradually shifted outward , providing a good opportunity for the development of the toy industry .

Based on the investigation and research , SWOT analysis method is applied to analyze the basic situation and features of the development of the toy industry , the advantages and disadvantages of the industry development , the opportunities and challenges facing the industry development objectives , and the strategic task of actively undertaking the development strategy of the Pearl River Delta industry , building the six platform of the public service , building a batch of industrial park areas and supporting projects . At the same time , the paper puts forward the strengthening planning guidance from the perspective of government security , and promotes the development of industrial agglomeration .
Strengthen the support and optimize the industrial cluster development environment ;
Strengthening the quality management and continuously improving the quality credit system ;
Strengthening the training of talents and establishing the cultivation system of industrial talents ;
Encourage enterprises to implement standards , brand names and patent strategies to improve international competitiveness ;
We should adhere to the sustainable development , promote the development of toy industry and ecological environment , and so on .

In today ' s world , toy consumer market is not shrinking , but is expanding ;
The development of toy industry is faced with a new round of adjustment and upgrade . In recent years , the development trend of the toy industry is great . In recent years , the development trend of the toy industry has been good , and it has become a new highlight of the economic development .

【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.8

【参考文献】