A软包装企业可持续发展战略研究

发布时间：2018-04-14 10:38

本文选题：软包装 + 可持续发展战略　；参考：《北京交通大学》2013年硕士论文

【摘要】：国家十二五规划中指出要建设环保绿色的经济模式,逐渐严格环保体系监控,北京市也出台了新的环境保护方面的法规。本文通过对A软包装企业的研究分析,为企业制定顺应时代发展,适合企业实行绿色生产和环境保护相结合的可持续发展战略。本文应用波特五力分析和SWOT分析对企业的外部环境和内部环境进行深入剖析,讨论供应商的讨价还价能力、购买者的讨价还价能力、潜在竞争者进入的能力、替代品的替代能力、行业内竞争者现在的竞争能力对企业竞争力的影响,分析企业的优势、劣势、机遇与威胁,对比四种战略发展模式,帮助企业认清目前外部环境中的利与弊。找出企业内部需要提高的点,以环保和企业长期稳定发展为中心,为企业制定可持续发展的企业愿景和使命。进一步分析和论证企业可持续发展战略的可行性,制定适合企业发展的实施措施,作为推动企业按照可持续发展战略方向发展的保障。本文分析了A企业的现状和发展方向,为企业今后发展作出建议,回顾了企业发展过程中的优势劣势,帮助企业看清自身的实际情况。绿色生产和环境保护将是企业未来发展的重中之重,也是企业经营能够保持稳定增长的基石,企业的可持续发展是企业必须面对的。研究可持续发展战略是帮助企业找到发展的方向,是研究国家和社会对于该行业的要求变化,是寻找企业长久发展的道路。本文为A企业制定了绿色发展的可持续发展战略,能对A企业的发展提供帮助。论文结论在软包装行业发展中有一定的指导意义,软包装行业中的其他企业可以借鉴本文的可持续发展战略,结合自身实际情况作出适合自己发展的战略,让整个行业向着绿色生产的环保发展模式转变。
[Abstract]:In the 12th Five-Year Plan, it was pointed out that environmental protection and green economic model should be built, environmental protection system should be strictly monitored gradually, and new environmental protection laws and regulations had been issued in Beijing.Based on the research and analysis of A soft packaging enterprise, this paper makes a sustainable development strategy for the enterprise to adapt to the development of the times and implement the combination of green production and environmental protection.In this paper, the external and internal environment of the enterprise is deeply analyzed by Porter's five-force analysis and SWOT's analysis, and the bargaining power of suppliers, the bargaining power of buyers and the ability of potential competitors to enter are discussed.The substitution ability of the substitute, the influence of the competitive ability of the competitors in the industry on the competitiveness of the enterprise, the analysis of the advantages, disadvantages, opportunities and threats of the enterprise, and the comparison of the four strategic development models,Help enterprises to recognize the advantages and disadvantages of the current external environment.To find out the points that need to be improved within the enterprise, take the environmental protection and the long-term stable development of the enterprise as the center, formulate the enterprise vision and mission of the sustainable development for the enterprise.Further analysis and demonstration of the feasibility of enterprise sustainable development strategy, the formulation of appropriate implementation measures for the development of enterprises, as a guarantee to promote the development of enterprises in accordance with the direction of sustainable development strategy.This paper analyzes the present situation and development direction of enterprise A, makes suggestions for the future development of the enterprise, reviews the advantages and disadvantages in the process of development of the enterprise, and helps the enterprise to see clearly the actual situation of itself.Green production and environmental protection will be the most important in the future development of enterprises, and it is also the cornerstone for enterprises to maintain stable growth. The sustainable development of enterprises must be faced with.The study of sustainable development strategy is to help enterprises find the direction of development, is to study the needs of the country and society for the changes of the industry, is to find a way for the long-term development of enterprises.This paper formulates the sustainable development strategy of green development for enterprise A, which can provide help for the development of enterprise A.The conclusion of the paper has certain guiding significance in the development of soft packaging industry. Other enterprises in soft packaging industry can draw lessons from the sustainable development strategy of this paper and make a strategy suitable for their own development according to their own actual situation.Let the whole industry turn to the green production of environmental protection development model.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.8

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