SDWM股份有限公司发展战略研究

发布时间：2018-04-15 23:12

本文选题：发展战略 + SWOT分析　；参考：《兰州理工大学》2013年硕士论文

【摘要】：SDWM股份有限公司(以下简称SDWM)成立于1988年,是国内一家大型啤酒生产企业,随着中国啤酒行业的快速发展走过了二十四年的经营历程。SDWM通过实施积极的发展战略,从年产一万吨的小啤酒生产厂发展现在年生产能力四十万吨的大型企业。在激烈的市场竞争环境下,SDWM不断地将自身的资源与优势转化为企业核心竞争力,赢得了市场竞争。并在产品开发、生产和服务的过程中,抓住市场机遇,面对风险挑战,努力实现企业的持续发展。本文以SDWM股份有限公司为发展战略的案例分析对象,通过对SDWM的24年发展脉络进行梳理、总结,借助竞争战略的相关理论工具,研究论证SDWM今后的发展战略和相关措施,以期待对SDWM形成有针对性的战略理论指导作用。按照理论分析与实际分析相结合的原则,运用资源竞争优势和能力竞争优势的战略管理理论、SWOT等理论研究工具,根据收集和掌握SDWM的经营数据、基本情况等论据,对SDWM目前的外部环境(包括经济、人口、行业政策、行业发展等环境)、内部因素(包括企业资源、能力等)进行了系统研究,论证得出SDWM的核心竞争优势是基于产品和市场开发,发展规模经济的模式,来打造市场竞争能力。运用对SDWM的swot分析的数据和结果,论证了企业在行业中的机会和挑战,以及在市场竞争中的优势与劣势,并依据企业的综合实力,找到SDWM目前的发展定位,提出了构建核心竞争力,总成本领先,推行先进的食品安全管理体系,加强市场渠道战略联盟的发展战略与相关实施措施。使SDWM的竞争优势继续得到保持和加强,从而解决在竞争中存在的主要问题,谋求实现企业的可持续发展。
[Abstract]:SDWM Co., Ltd. (hereinafter referred to as SDWM) was founded in 1988. It is a large beer production enterprise in China. With the rapid development of beer industry in China, it has gone through 24 years of business history.From the production of 10, 000 tons of small beer production plant to develop the current annual production capacity of 400, 000 tons of large enterprises.In the fierce market competition environment, SDWM constantly transforms its resources and advantages into the core competitiveness of enterprises and wins the market competition.And in the process of product development, production and service, seize the market opportunities, face the risks and challenges, and strive to achieve sustainable development of enterprises.In this paper, SDWM Co., Ltd. is taken as the case analysis object of development strategy, through combing the 24 years development of SDWM, summing up, with the help of the relevant theoretical tools of competitive strategy, this paper studies and demonstrates the development strategy and relevant measures of SDWM in the future.In order to look forward to the formation of SDWM targeted strategic theory guidance.According to the principle of combining theoretical analysis with practical analysis, using the strategic management theory of resource competitive advantage and capability competitive advantage and other theoretical research tools, according to the evidence of collecting and mastering the SDWM management data, basic situation, etc.The external environment of SDWM (including economy, population, industry policy, industry development and so on) and internal factors (including enterprise resources, capability, etc.) are systematically studied.It is concluded that the core competitive advantage of SDWM is based on product and market development and the mode of developing economies of scale to build market competitiveness.Based on the data and results of swot analysis of SDWM, this paper demonstrates the opportunities and challenges of enterprises in the industry, as well as the advantages and disadvantages in market competition. According to the comprehensive strength of the enterprises, it finds out the current development orientation of SDWM.The paper puts forward the development strategy and relevant implementing measures of constructing core competence leading total cost carrying out advanced food safety management system and strengthening market channel strategic alliance.So that the competitive advantage of SDWM can be maintained and strengthened, so as to solve the main problems existing in the competition and to realize the sustainable development of enterprises.
【学位授予单位】：兰州理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.82;F272

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